Since 1982, New Chapter® has been rooted in a love of herbal healing and a desire to bring the remarkable value of Nature’s botanicals into people’s lives. When formulating products, we follow 10 key principles set out by Paul Schulick—New Chapter Founder, Formulator, and Master Herbalist.
1. Bring Light
2. Make a Contribution
3. Do No Harm
4. Acknowledge Tradition
5. Use Common Sense
6. 1 + 1 > 2
7. To Be Open
8. Acknowledge Science
9. To Be Light
10. To Prosper
Every New Chapter product is created following these formulation principles and their inherent spirit. We also use the principles to guide our work with one another and with our extended circle of retailers and customers.
Bring light: We hold the highest intention to relieve suffering and support wellness, bringing the light of health and peace to all who seek it.
Make a contribution: We only create products that are innovations and represent a “new chapter”—whether as an improvement to an existing product, as a new offering within a supplement category, or as a unique contribution to the field of complementary healthcare.
Do no harm: We employ the Golden Rule, and create products we would—and do—give to our loved ones. We aim to support human health, community, and Mother Earth with every business decision we make. As such, we are a Certified B Corporation, balancing people, planet, and profit.
Acknowledge tradition: Many New Chapter supplements are inspired by ancient herbal traditions from around the world. Like healers through the ages we deliver the wisdom of nature’s whole, pure ingredients.
Use common sense: It makes perfect sense to formulate supplements from whole foods and with a whole-food approach, avoiding synthetics, GMOs, and harmful chemicals.
1 + 1 > 2: The herbal blends in New Chapter products work together, contributing much more than the sum of their parts. And our innovations come from cross-functional teams who work in synergy to make high-quality, effective, and meaningful products.
To be open: We aim to be humble. We are receptive to surprises, contradictions, innovations, and opportunities. We tell the truth, and welcome the truth from others.
Acknowledge science: We carefully research and scientifically validate the action, identity, and efficacy of our Nature-inspired products. We rely upon experts in every field we study, whether it is enzymes, herbs, or fermentation.
To be light: The creative energies of formulation flow when we remember to work with a sense of humor and with lightness. Sharing joy helps buoy our teams and we hope this joy shines out in every product we make.
To prosper: Our ultimate responsibility is to support health and wellness—helping you to thrive in your life and work. And we hope our products and business inspires and encourages much prosperity through the Wisdom of Nature.
Looking for an easy, healthy way to get your chocolate fix this season? Our own Jade H, long-time employee and low-sugar enthusiast, was inspired to whip up this Vegan Chocolate Bark for the holidays. Eager volunteers taste-tested many flavors, from spicy cinnamon-cayenne to cool peppermint–all were yummy!
Vegan Chocolate Bark
Combine until smooth:
- 2/3 Cup Cocoa Powder
- 2/3 Cup Melted Coconut Oil
- 1/3 Cup Maple Syrup
- 1/2 Teaspoon Vanilla Extract
- Pinch of Salt
Once combined, add any additional ingredients for flavor. Pour onto a flat plate, preferably one that can bend, or onto parchment paper on a flat plate or pan. Spread evenly with a spoon.
- 1/8 tsp Cayenne & ¼ tsp Cinnamon*
- 1-2 Tbsp chopped Candied Ginger*
- 2+ Tbsp chopped dried cranberries or blueberries* and 2+ Tb salted pumpkin seeds*
- 1/4 -1/2 tsp Sea Salt
- 4+ Tbsp Nuts, coarsely chopped
- 1/4 tsp Peppermint extract*
- 4+ Tbsp Dried Coconut & Dried Banana, crushed
*Inspired by a New Chapter ingredient
Place in the freezer to harden for 5-15 minutes. When solid, cut or crack the chocolate into bite-size pieces. Eat immediately! The chocolate will soften at room temperature, but regains its crunch after a few minutes in the freezer. If there’s any left over, store in the freezer.
Let us know what you think on our Facebook page!
After a stellar summer in Vermont, we are now harvesting squash, carrots, potatoes, and apples in abundance. On a cloudy, cool day when the wind is crisp and gloves are finally necessary, I can’t wait to get into the kitchen to create a heartwarming meal for my family.
I often choose to make vegetarian meals, opting in the fall for the textures of fresh root vegetables and spices that warm the belly. With October being Vegetarian Awareness Month, it’s the perfect time to experiment! Turmeric Harvest Stew balances spices with sweet apple and coconut milk transforming the vegetables into a feast that the whole family will love.
Inspired by New Chapter’s 100% vegetarian herbals, this stew includes Turmeric plus Cinnamon, Ginger, and Garlic. Cultures from around the world have used these herbs for tonic and culinary purposes for hundreds of years. Check out our full Force line of pure whole herbals.
Turmeric Harvest Stew Recipe
Makes 6-8 servings
Add to crockpot or heavy stove-top pot:
- 2 Large Sweet Potatoes, cubed stew-size
- 1 Apple, chopped
- 2 Carrots, chopped stew-size
- 15 oz Can Chickpeas, drained
- 1 Onion, minced (optional, saute)
- 4 Cups Vegetable Broth or Water
- 1 Can Full-fat Coconut Milk
- 3+ Garlic Cloves, diced
- 1 TBSP+ Fresh Ginger, diced
- 1/2 TSP+ Powdered Turmeric
- 2 TSP Cumin
- 1 TSP+ Cinnamon
- 1/2 TSP salt or to taste
Mix to combine, cook in crockpot on “low” for 8 hours or on “high” for 4 hours.
If cooking on your stovetop, bring all ingredients to a boil and simmer for 30+ minutes, stirring occasionally.
For a thicker, creamier stew: After cooking, carefully ladle half the soup into a blender and pulse until creamy. Mix into unblended soup.
Optional: Garnish with fresh cilantro or mint. Try a spoonful of yogurt or sour cream on top.
Let us know what you think on our Facebook page!
Authors: JH & RR
What if the answer to global warming and world hunger is right under our feet—in the land and the way we take care of it? New Chapter is joining a growing climate-friendly agriculture movement that goes way beyond organic, called regenerative agriculture. Regenerative techniques have the power to reverse the worldwide depletion of farmable topsoil, and they can lower atmospheric CO2 (carbon dioxide) levels and start to reverse climate change. New Chapter passionately supports the regenerative agriculture movement… because we believe it’s essential for the healthy future of people and planet.
Carbon Negative for Good
Plants naturally draw down CO2 from the atmosphere through photosynthesis, and store it in the soil. But industrial farming practices disrupt this system, releasing the CO2 and depleting the soil. Fortunately, replacing industrial practices with regenerative ones can reboot the natural cycle of removing carbon from the air by sequestering it in the ground. Modest calculations show carbon can be sequestered by the TON, and this can help reverse global warming. Soil regeneration practices include rotating crops, using cover crops, avoiding deep tilling, composting, and following organic standards. These techniques create healthy, carbon-rich soil that is full of organic matter and holds water like a sponge. Perfect for growing food and healing herbs.
Experience the Difference!
New Chapter travels the globe to find ingredients where they grow best, preferably using regenerative techniques, such as our premium Turmeric from organic farms in India. You can also see regenerative agriculture in action at our partner farm in Costa Rica, Finca Luna Nueva. This Biodynamic certified teaching farm is a remarkable model for how to grow the best quality crops in a way that’s great for the planet.
The Time is Now
Join New Chapter in adopting regenerative agriculture in your own garden and spreading the word about companies who are supporting regenerative agriculture on small- and large-scale farms. Good for soil, good for crops, good for people! Learn more at Regeneration International.
Late August/September means the Salmon season is drawing to a close in Alaska, where New Chapter® sources wildly pure™ and extra-virgin whole fish oil. In fact, choosing Wild Alaskan Salmon for Wholemega™ was a first for New Chapter, because the active ingredients come from the animal kingdom rather than the world of herbs or fungi. Each bottle of Wholemega reminds us to offer thanks and protection to one of the world’s great creatures: the Wild Alaskan Salmon.
Salmon have been revered through time not only for their superfood nutritional qualities, but also for their inspiring characters. Native cultures have welcomed the salmon’s yearly return to their rivers with elaborate ceremony. To this day in Japan, the Ainu gather from all over the island of Hokkaido for a two-day celebration at the start of salmon season. In Marysville, Washington, the Tulalip Tribes partake in a first fish ceremony. Even commercial fishermen are apt to kiss the first salmon they catch and return it to the sea. Many of these rituals are reenactments of ancient legends that share a common thread from tribe to tribe.
A promise to protect the salmon goes a long way in today’s world, where sustainable fishing practices are vital for the health of our oceans. Alaska has poured research dollars into fisheries management and population dynamics to determine the perfect balance between how many salmon to fish and how many to allow to spawn. Each salmon run is continuously monitored to ensure healthy stocks of returning wild salmon. And if the numbers of returning fish do not meet pre-set quotas, the annual catch is suspended. This has resulted in more salmon returning each year to Alaska’s shores, and the world benefits.
It has been said that salmon feed more life than any other animal species on the planet. This includes over 200 species of plants, insects, and mammals in the forest alone. When bears leave the remains of their salmon feast in the Northwest forest, even the great trees partake of the salmon-rich soil that helps give rise to their prodigious heights.
New Chapter chooses 100% sustainably caught Wild Alaskan Salmon for Wholemega Whole Fish Oil, and we offer immense gratitude in return for its nourishment. Learn more about Wholemega and fish oil benefits, including clinical results.
Do you consume Omega fatty acids often—or daily? Join the conversation on our Facebook page!