A New Chapter in bone-nourishing Calcium

Calcium from plants, not rocks.

Unfortunately, most calcium supplements are made from limestone -- rocks – making it hard for our bodies to break down and absorb the calcium. That’s why New Chapter’s Bone Strength Take Care® is plant-based, sourced from the calcium-rich Lithothamnion plants along Iceland’s coastline. It’s whole-food calcium your body recognizes and absorbs. And considering preliminary evidence that suggests calcium from whole-food sources may produce more favorable effects in bone health than isolated calcium supplements,* you have to ask yourself:

Do I really want my calcium from rocks or do I want it from whole food?

Calcium + Vitamin K2 and Vitamin D3

Research suggests that Vitamin K2 is a critical co-factor for calcium, helping it go into your bones where it’s needed vs. your arteries and soft tissues, where it can cause stiffening. That’s why New Chapter’s Bone Strength Take Care® contains a highly bioavailable, bioactive, and long-lasting form of natural Vitamin K2 (MK-7), along with Vitamin D3, which has been found to aid in bone support and function in several studies.*