• PRECONCEPTION
  • 1st TRIMESTER
  • 2nd TRIMESTER
  • 3rd TRIMESTER
  • BIRTH
  • 0-3 MONTHS
  • 4-6 MONTHS
  • 7-12 MONTHS
  • 1+ YEARS
Your Body

When you start actively trying to get pregnant, you probably want it to happen as quickly as possible. But even if it doesn’t, there’s generally nothing to worry about. In general, most healthy couples conceive within one year of starting to try.

Good to Know

For most people, getting pregnant is a matter of timing and luck, but there are some things you can consider doing to help support healthy fertility. Before you start trying to conceive, have a chat with your healthcare provider. Discuss your diet, exercise, medications, vaccinations, and other aspects of your lifestyle to find out if they may affect your chances of getting pregnant.

Tips for Partners

Did you know that many couples try to conceive at the wrong time in the woman’s cycle? To maximize your partner’s chances of getting pregnant in any one cycle, you might want to learn how to determine her peak fertility days.

Multivitamins

Whole-Food Cultured Multivitamin for Healthy Pregnancy & Fetal Development*

Did You Know?

It’s about 2 weeks between the time you conceive and the time you can confirm you’re pregnant.
Nutrition

The type of nutrients you consume are important both for nourishing your body and your growing baby’s. Focus on eating a healthy, varied diet from across the recommended food groups.

Your Body

You’re pregnant! Although it’ll be a while before you have a round belly to show for it, you may start to feel pregnant soon after your positive test. One of the most common symptoms of early pregnancy is “morning sickness.”

Good to Know

Women who get prenatal care during the first trimester generally have smoother pregnancies and healthier babies. That’s a great reason to choose a healthcare provider and schedule your first prenatal visit soon after you find out you’re pregnant.

Tips for Partners

Whether you have children already or not, you and your partner are embarking on one of the most exciting times in a couple’s life: bringing a whole new person into the world!

Multivitamins

Whole-Food Cultured Multivitamin for Healthy Pregnancy & Fetal Development*

Did You Know?

Pregnant women actually do glow. The amount of blood in a woman’s body increases during pregnancy and it shows in the skin!
Nutrition

You’re probably in the swing of eating for two by now. You know what’s recommended (protein! fiber!) and what should be avoided during pregnancy.

Your Body

By the end of this trimester (weeks 13 to 26), you will probably be visibly pregnant and able to feel your baby’s movements. You and your partner may be sharing news of your pregnancy with more and more people—enjoy the attention and excitement!

Good to Know

By this time, your pre-pregnancy clothes are probably feeling a little tight. You may have already transitioned to maternity clothes, particularly for pants. Fortunately, today’s maternity fashions offer something for everyone. Even though it may seem like a lot to purchase a wardrobe you’ll only wear for a few months, it’s a worthy investment because you’ll wear these items again and again.

Tips for Partners

As you wait for your son or daughter to arrive, you’re going through a lot of changes, too. You may be feeling anxious about helping your partner and being a good parent—that’s totally normal. You are an important part of your child’s life… starting right now!

Multivitamins

Whole-Food Cultured Multivitamin for Healthy Pregnancy & Fetal Development*

Did You Know?

If you interact with your baby in the womb, your baby is very likely to recognize your voice at birth.
Nutrition

You’ve probably been doing your best for weeks to eat well for you and baby—including protein to fuel growth and any other recommendations from your healthcare provider.

Your Body

You’re almost there! The third trimester is an exciting part of pregnancy as you prepare to meet your baby for the first time. However, as your uterus and abdomen continue to grow, you may find you slow down a bit.

Lactation Support

Have you decided how you’ll feed your baby yet? Will you breastfeed, bottle-feed, or both? The American Academy of Pediatrics recommends that mothers breastfeed their babies for at least the first year of life, and exclusively for the first 6 months.

Good to Know

You’ll be meeting your baby soon! As you get closer to your due date, thinking about everything you’ll need when you bring baby home can be overwhelming. But it can also be fun to “nest” and prepare.

Tips for Partners

Childbirth is an intense process, emotionally and physically. Your support is important! You play a very key role in childbirth by supporting the mother, helping her with birth plan steps, and advocating for her with healthcare providers and family members.

Multivitamins

Whole-Food Cultured Multivitamin for Healthy Pregnancy & Fetal Development*

Did You Know?

Fewer than 10% of babies are born on their exact due date, but 90% are born within 2 weeks of the date.
Nutrition

Whether you’re breastfeeding your baby or trying formula, you’re probably spending a lot of time making sure your baby is well nourished. Don’t forget to nourish yourself, too! Taking good care of your body can pay off in helping you stay healthy and strong for your baby.

Your Body

Congratulations! Your baby has finally arrived! Whether you had a vaginal delivery or a C-section, your body will need a few weeks to heal. Follow your healthcare provider’s instructions for self-care after giving birth.

Lactation Support

Breastfeeding is the most natural thing in the world, but that doesn’t mean it will come naturally to you and your baby. It’s OK if you need a little help getting started and along the way—many women do! Ask your hospital or birthing center what kind of lactation support they offer, both during and after your stay.

Good to Know

Diapers!! It may seem that you are constantly changing diapers these first few weeks. Hang in there!

Tips for Partners

Congratulations! As a new dad, you might feel a little left out as you watch the intense bond between mom and baby—especially if mom is breastfeeding. But you can develop a special bond with your baby too!

Multivitamins

Whole-Food Cultured Multivitamin for Energy, Mood & Lactation Support*

Did You Know?

Many babies are born with blue eyes – the iris pigment is not developed at birth and won’t kick in until 6-12 months.
Nutrition

Whether you’re breastfeeding your baby or trying formula, you’re probably spending a lot of time making sure your baby is well nourished. Don’t forget to nourish yourself, too! Taking good care of your body can pay off in helping you stay healthy and strong for your baby.

Your Body

The first three months of your baby’s life are often called the fourth trimester, perhaps because the two of you are so very close that it’s almost like an extension of pregnancy. This is a time when your body starts to recover, and for you and your newborn to get to know each other and settle in to a routine. Rest and nutrition are very important during this time.

Lactation Support

Breast milk is a baby’s perfect food, and breastfeeding has many health benefits for both babies and mothers. If you’re breastfeeding, you will probably have lots of questions during the first few months. Don’t worry! You’ll soon get into a routine, and before long you’ll probably be giving great advice to other moms. Here are some things to keep in mind as you get your breastfeeding relationship off on the right foot.

Good to Know

If you work, preparing to go back after maternity leave can be stressful. There are so many decisions to make! If you know you’ll go back to work, starting to plan as soon as possible can make things a little bit easier. Taking things a little at a time can help make the transition less stressful for you, your partner, and your baby.

Tips for Partners

The bond between a mother and her baby is so powerful! In the early months after baby is born, it can be hard for a significant other to know how you fit in to the newly expanded family. Here are some ways you can bond with baby—and keep your adult relationship strong.

Multivitamins

Whole-Food Cultured Multivitamin for Energy, Mood & Lactation Support*

Did You Know?

The American Academy of Pediatrics recommends no direct UV light exposure (such as from the sun) during the first 6 months of a baby’s life.
Nutrition

Did you know that breast milk gets “priority” from your body’s supply of nutrients? That means your body allocates nutrients for healthy breast milk first so your baby gets balanced nourishment regardless of your particular intake that day. In order to support your good nutrition as well, you can eat a healthy, well-balanced, nutrient-rich diet, and limit processed foods.

Your Body

Now that you’ve pretty much recovered from childbirth, you may be starting to think about getting back into an exercise routine (check with your healthcare provider before starting a new program). You may also be wondering how you’ll find the time! One idea is to include your baby in your physical activities. This can be a fun way to bond while you get in shape.

Lactation Support

As baby gets older you may be getting out together more. Babywearing can be a convenient and fun way to carry your baby hands-free when you’re out and about.

Good to Know

As baby gets older you may be getting out together more. Babywearing can be a convenient and fun way to carry your baby hands-free when you’re out and about.

Tips for Partners

It’s never too early to begin fostering a love of words and storytelling with your child. Reading to your baby will build a foundation for the literacy skills he or she will develop in a few years. Plus, reading together can be a special time of bonding for you and your baby!

Multivitamins

Whole-Food Cultured Multivitamin for Energy, Mood & Lactation Support*

Did You Know?

A baby has around 10,000 taste buds – way more than adults! Eventually these extra taste buds disappear.
Nutrition

Whether or not you’re still breastfeeding, you can support your body’s postpartum “bounce back” with a cultured multivitamin that’s specially targeted for this time in a woman’s life.

Your Body

If you’ve been exclusively breastfeeding your baby since birth, your menstrual cycle has probably not yet returned, because breastfeeding typically inhibits ovulation. However, recent changes—such as your baby sleeping for longer stretches at night or starting to eat solid foods in addition to breast milk—can signal your body to start ovulating again

Lactation Support

Your baby may be starting to eat solid food, but breastfeeding is still recommended beyond six months. In fact, the American Academy of Pediatrics recommends breastfeeding with complementary food for one year, or for longer if both mom & baby want. Don’t introduce cow’s milk or drinks other than breast milk or formula until after baby’s first birthday.

Good to Know

Many parents choose to make their own baby food, for many great reasons. For one thing, making your own food is economical. Plus, it’s healthy, allowing you to expose your baby to a wide variety of fresh, nutritious foods of your choosing and without added salt, sugar, or preservatives.

Tips for Partners

Most babies at this age are sleeping for longer stretches, but if your baby still needs help “staying down” after bedtime, you can help by becoming an expert on calming and soothing him or her.

Multivitamins

Whole-Food Cultured Multivitamin for Energy, Mood & Lactation Support*

Did You Know?

The American Academy of Pediatrics recommends breastfeeding plus solid foods up to 12 months of age… or beyond!
Nutrition

Now that your baby is one year old, this a good time to take a fresh look at your nutrition. Reflect on what’s important to you, today and in the years ahead. Many families have become more mindful of their diets, and are embracing nourishment that includes more organic fruits and vegetables, wild-caught seafood, and cultured foods like yogurt and miso. Every positive step counts, no matter how small.

Your Body

Congratulations on a whole year together!The first birthday is a big milestone — not just for your baby, but also for you. Take a moment to reflect on all the changes you’ve gone through this year. What an amazing journey, and it’s just getting started.

Lactation Support

If you’re still breastfeeding as your baby reaches his or her first birthday, you should give yourself a pat on the back. You’ve given your baby a wonderful start by feeding him or her the perfect food for a whole year.

Good to Know

If you haven’t already, you may be wondering when is the right time to start scheduling play dates for your child. But did you know that infants and young toddlers usually don’t interact with each other much?

Tips for Partners

Congratulations! You’ve made it through the first year of parenting—your tiny baby is becoming a toddler-in-motion. A lot has changed, and you and your partner are probably busier than ever caring for that little one of yours.

Multivitamins

Whole-Food Cultured Multivitamin for Energy, Mood & Lactation Support*

Did You Know?

27% of babies were still breastfeeding at twelve months of age—and numbers are on the rise! (2011 data)

CHOOSE YOUR STAGE