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New Chapter

June 2011

The Whole Truth
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In This Issue

  • Bone Health
    Vital For Women & Men

  • Sustainability
    Download our booklet!

  • Supplement Advice
    Get your personalized vitamin regimen.

Seek the Truth

Lithothamnion Algae – The plant-based calcium in
Bone Strength
Take Care.

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Understanding Bone Health: Vital For Women & Men

 

Our Bones: Critical for Structure and Function
Our bones play a critical role in human activity and health. We are able to stand, walk and jump — among other activities — because of our bones and the strong skeletal structure they form. Without our bones we wouldn’t be able to walk on land, as we would collapse under our own weight.

Most visual cues for bone — dinosaur fossils or skeletons in biology classrooms — evoke a lifeless, permanent structure. It’s even easy to believe that once we reach adulthood, our bones stop growing and we keep the same skeleton for the rest of our lives.

Bone Remodeling: A Lifelong Process
The truth is, human bones are active living tissues that, like our cells, are constantly being created and then broken down to maintain optimal health and function. This process of breaking down old bone and building new bone is called bone remodeling and it begins at birth and continues throughout our entire lives. In fact, we remodel our entire skeleton every seven years — that’s a complete new set of bones in just a few short years.

This constant remodeling of our bones should give us confidence in our bone health — we probably wouldn’t want to live in the same house our entire life without remodeling, why would we want the structure of our bodies to remain stagnant?

A key to optimal bone health is balance. Specifically, we can maintain our bone strength if we build new bone as quickly as we remove old bone. As we age, however, our body struggles to maintain this balance and bone strength can be affected.

Learn More about Bone Health and its importance for both women & men.

Introducing Bone Strength Take Care®: Plant-sourced whole-food calcium that's easy to digest and easy to swallow. It's formulated with TargetCal™ to direct calcium to your bones, where you need it, and out of your arteries where you don't!

 



Exclusively for Whole Truth e-newsletter subscribers! Click here to get a $5 off coupon on New Chapter’s Bone Strength Take Care.

  

Sustainability Begins with Intention

At New Chapter our concern for the planet is expressed through our every act of business, whether big or small.  We never forget the hard truth that business, by its very nature, can run counter to the planet’s well being. That’s why we’re continually assessing our transporting, packaging, and sourcing practices, and working towards ever evolving improvements. To us, sustainability begins with intention - and from the start, our intention has been to produce the most conscious product possible.

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Supplement Advisor

It's no secret that every body is different and therefore, so are everyone's specific health concerns. So what supplements are right for YOUR specific health needs?  Fortunately, Dr. Taryn Forrelli, our Director of Science & Innovation and also Naturopathic Physician has created this online vitamin and supplement advisor to determine which New Chapter supplements can help you get on track to a healthier you!

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* These statements have not been evaluated by the Food and Drug Administration.
   These products are not intended to diagnose, treat, cure, or prevent any disease.


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