New Chapter

October 2012

The Whole Truth
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In This Issue

  • The Truth About GMOs
    Some scary news

  • Liver Take Care
    A new chapter in liver health*

  • Non-GMO News & More!
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Seek the Truth

Elderberry - Found in Perfect Immune, a daily multivitamin to support your immune system*

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Happy October & Happy Non-GMO Month!

It's no secret that New Chapter is passionately commited to the avoidance of Genetically Modified Organisms (GMOs). In fact, more than 85% of our products have already been verified by the Non-GMO Project. In honor of Non-GMO month, as well as our desire to keep you informed on these important topics, we are dedicating this e-newsletter to Non-GMO. After all, you have the right to know what you're putting into your body.

Just in time for Halloween, here's some scary news about GMOs . . .

GMOs are organisms that have been genetically altered and do not occur in Nature—and they’re spreading. To create GMOs, the biotech industry uses gene-splicing techniques to merge DNA from one species—an animal, a bacteria, or a virus, for example—with another species, such as a food crop like corn. The trouble is, there’s a lack of independent scientific research about the effects of GMO foods on human health and on the environment. Many find this a great cause for concern.

The good news is that countries around the world are restricting or outright banning GMOs. The bad news is that in the United States, GMOs are allowed for commercial production. Did you know that last year, over 90% of the soy grown in the U.S. was GMO? The percentage of GMO corn was almost as high, and many other common crops are considered "high-risk" for GMOs.

Because there is no government-mandated labeling law in the U.S. to help consumers make an educated choice, more and more consumers are relying on the Non-GMO Project. The Project was created as a third-party verification program for products that follow the best practices for GMO avoidance.

You can tell a product has been verified if the Non-GMO Project logo is on the label. So, look for the logo where you shop -- on foods, condiments, beverages, and even supplements!

To help, please enjoy this coupon for $5 off ANY New Chapter product.

To learn more visit

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.


Got Questions?

There's a lot going on here at New Chapter and we understand that it's sometimes hard to keep up! Whether it's a question about your favorite product, a new product you'd like to try, a particular ingredient in many of our products, or if you're unsure of which product is right for you; we have a friendly team of product specialists here to answer your questions.

Call 800-543-7279 or email

NEW from New Chapter!

While Milk Thistle is a commonly known liver-supportive herb, it's not the only one that can help! Liver Take Care is multi-herb approach. In addition to Milk Thistle, this formula contains a few other herbs that are commonly used in the kitchen such as Cilantro and Wasabi, which also support healthy liver function* . . . who knew?!


* These statements have not been evaluated by the Food and Drug Administration.
   This product is not intended to diagnose, treat, cure, or prevent any disease.


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New Chapter, Inc., 90 Technology Drive, Brattleboro, VT 05301