The Whole Truth
Organic Mission



Why Organic?


We Wholeheartedly Believe Organic is Better for Everyone

We are committed to using organic ingredients, living an organic lifestyle and working toward an organic, sustainable world. It is a commitment that is deep and ever growing. And it’s more than a just a company philosophy. It has long been the heart and soul of our people, especially President and co-CEO Tom Newmark, the man who leads our organic mission.

Why Organic?

We believe the natural purity of organic ingredients is better for people.
We believe organically grown ingredients are better for the environment.
We believe organic, biodynamic farming helps to protect our world for future generations.

For interesting research findings on organic food, nutrition and farming, click here.

Organic Leadership

New Chapter was the first company in the world to produce a full line of whole-food complex vitamins and supplements certified to be made with organic ingredients.

Organic Commitment

We will use organic ingredients as often as possible. Many New Chapter products are certified organic, and most of our products contain organic ingredients -- grown without genetic engineering, pesticides or synthetic fertilizers.

Organic Production

We proudly grow our own organic turmeric and ginger at Luna Nueva, our very own organic farm in Costa Rica. Check out our Luna Nueva video tour or view our Luna Nueva photo gallery.

Organic Sourcing

When we source organic ingredients, we search for farms and growers who meet our rigid organic standards. We support organizations like The Organic Center to fund research on the benefits of organic and work with groups like The Conscious Goods Alliance and Whole Planet Foundation to promote the shift to Organic sustainability at home and around the globe.