Our Guiding Principles

• To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
• To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
• To nurture and sustain Mother Earth, the source of natural healing.
• To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter® family.
  

At New Chapter, we believe in doing the right thing for the earth and for everyone on it. We always have. In retrospect, we’ve probably focused more on doing the right thing than on getting recognition for it. Perhaps it’s because our commitment is not an “initiative”, it’s simply a part of who we are as people. And it’s been a part of us, as a company, since we began in Lexington, Massachusetts back in 1982.

To read more about New Chapter's commitment, click here to read a message from Barbi Schulick, Co-founder and Director of Sustainability.

To view our Sustainability brochure, click here.

To see how we're sourcing only 100% sustainable, wild-caught Alaskan Salmon for our latest breakthrough product, Wholemega whole fish oil, click here.

Our Eco-Commitment

Products
We are committed to producing our products in a sustainable manner.

Packaging
We continuously evaluate our packaging choices to ensure human and environmental health.

Solid Waste
We are committed to minimizing waste and constantly identifying opportunities to improve.

Chemical Use
We use no chemicals in our Brattleboro production or cleaning processes.

Office Procurement
We are committed to environmentally friendly procurement.

Energy Use
We are committed to reducing our energy use.

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