BRATTLEBORO, Vt. - Vitamin Retailer Magazine has announced that New Chapter is the winner of two 2009 Vity Awards: First place for Men's Health Supplement and for Best Sales & Specials. Vity Awards are determined by a nationwide poll of natural product retailers and presented annually to the best-sellers of the Natural Product Industry. New Chapter is humbled and honored to accept two first place awards for the 2009 Vity Awards from Vitamin Retailer Magazine. The importance of these awards lies in the manner in which they are determined: retailers' choice. New Chapter is committed to building strong relationships with its dedicated retailers and works closely them to plan staff and consumer trainings and advertising or other promotional programs. The New Chapter sales and marketing teams are committed to bringing the brand to life at the retail level through strong merchandising, educational collateral,  impactful displays, co-op and national advertising.

As a small, privately held company, New Chapter understands the importance of utilizing the best possible sales and specials to its retailers for their growth and profitability.

"To us at New Chapter, selling and sales programs have to mean teaching. Because we are completely loyal only to the natural foods stores, your education leads to a healthier satisfied consumer, the basis of our future success. Thank you for appreciating the hard work and dedication we have for the shared teaching mission." - Herb Lewis, Partner, Executive Vice President.

The company was founded with a commitment to always make a contribution - to innovate - to provide a new chapter in nutritional supplementation, not simply offer another copy of the same thing.

The winner of the Men's Health Supplement, Prostate 5LX, was formulated with the highest regard for men and their optimal health. Prostate 5LX promotes healthy prostate function and normal urine flow* and has received impressive results with Improved Healthprint^® Scores. New Chapter has also received positive testimonials for Prostate 5LX from men all over the nation.

About New Chapter - New Chapter is a widely respected producer, formulator, packager and distributor of organic probiotic nutrients and herbal formulations selling over 100 products to approximately 4000 retail locations as well as medical professionals and pharmacies.

They are industry pioneers in cultured whole-food vitamins and minerals, making their probiotic nutrients the superior alternative to the synthetic isolates of most vitamin brands. Likewise, they have championed the use of supercritical CO2 extraction, which creates a broad-spectrum yet powerfully concentrated herbal extract - without the use of high heat or toxic chemical solvents.