A New Chapter In Children's Nutrition

America's Children are Overfed and Under-Nourished.

We're facing a serious crisis in child nutrition. Our children are consuming more calories but are getting fewer nutrients and less physical activity. They're eating more processed foods, which lack the vital phytonutrients of whole, plant-based foods. And most of these processed foods are full of empty calories, thanks in part to refined sugars like high fructose corn syrup that lack the natural minerals which are present in natural sugars.

We advocate trusting the wisdom of nature, especially when it comes to our children's nutrition.

Nourish With Organic Ingredients

Organic food packs a more powerful nutritional punch. Studies suggest that organic foods, on average, contain about 30% more antioxidants and are more nutrient-dense than conventionally grown foods, boasting higher levels of nutrients like vitamin C, magnesium and phosphorus.

Equally important is what organic foods don't contain – added chemical pesticides or synthetic fertilizers. Children's organs and pathways of detoxification are still developing, so when they eat conventionally grown foods, the pesticide residues typically stay in their bodies much longer than in adults. Fortunately, New Chapter's EveryKid™ multivitamin for children is made with organic ingredients, contains no added chemical pesticides or synthetic fertilizers and no refined sugars.

For interesting research findings on organic food, nutrition and farming, click here.

Nourish With Whole Food, Not Synthetic Chemical Isolates

We believe Nature got it right the first time. That is, nourishment, protection and health which come from a cultured, whole food -- not from the synthetic chemical isolates in most kids multivitamins. Because New Chapter's EveryKid™ is cultured, whole-food complexed nutrition and not synthetic chemical isolates, your child gets the full benefit of nature's wisdom. This means a cultured, whole-food complex of vitamins, minerals and herbs that contain all of the plant's active, natural biochemistries. Just as nature intended.

For more on why we believe in cultured, whole-food complexed nutrition, click here.

Avoid Pesticides

Pesticides are in much of our milk, our water, our fruits and vegetables, and in the diets of our livestock and poultry. In fact, the USDA Pesticide Data Program's most recent pesticide tests for milk (in 2004) found pesticide residues in every single one of the 739 different samples tested. These residues included DDE, a breakdown product of the banned agricultural pesticide DDT. In our children's milk. Well, in our humble opinion, they have no place in our children's bodies. That's why the ingredients in EveryKid™ are grown with no added chemical pesticides or synthetic fertilizers. Just as nature intended.

Say 'No' to Refined Sugars

Certainly, limiting your child's natural sugar intake is a good idea. Saying 'No' to refined sugars is an even better idea. Refined sugars, which include white sugar, corn syrup, high fructose corn syrup, dextrose and many others, provide only that which nutritionists describe as "empty" or "naked" calories. That's because refined sugars lack the natural minerals that are present in the sugar beet or cane. Even worse, they actually drain the body of precious vitamins and minerals because their digestion, detoxification and elimination put incredible stress upon your child's entire system. That's why New Chapter's EveryKid™ contains no refined sugars. Rather, we use pressed organic cane juice to make EveryKid™ naturally sweet. Just as nature intended.

Say No To Artificial Preservatives And Colors

We can't think of one good reason to give your child artificial preservatives or colors. Our children's nourishment should be free of these intruders and gentle on their tummies. Which is why our EveryKid™ multivitamin contains no artificial preservatives or colors, no aluminum "lake" dyes and, of course, no added chemical pesticides or herbicides. It's a pure kid's multivitamin that's gentle on tummies and free of worries.

Say Yes To Antioxidant-Rich Foods

Antioxidants are special compounds that protect against oxidation or cellular damage caused by free radicals, and are found in many fruits and vegetables. A process called ORAC measures the total antioxidant power of different foods.  Foods such as blueberries, blackberries,strawberries and raspberries, that have an ORAC value that is high, provide an antioxidant benefit to children in the range of ages 4 to 12.You'll find each of these ingredients, organically grown, in our Brilliant Berries EveryKid™ multivitamin.

Here Are Some Top-Scoring Fruits And Vegetables