A New Chapter In Daily Health

Whole-Food Nutrition, Not Chemical Isolates
When it comes to daily health, we believe Nature got it right the first time. That is, nourishment, protection, health and wellness that come from whole food -- not from the synthetic vitamins, minerals and chemical herbal isolates you’ll find in conventional supplements.

A New Approach To Supplementation
At New Chapter, we apply this whole-food philosophy to our entire line of Whole-Food Multi’s, Targeted Nutrients, Herbal Therapeutics, Wholemega® Fish Oils, Lifeshield® Mushrooms and Superfood Greens. The difference between New Chapter and conventional vitamin, mineral and herbal supplements is both dramatic and simple:

Whole-Food
Organic
Probiotic

We prefer the real thing to a synthetic version. Our bodies easily recognize and absorb whole food. This is the Wisdom of Nature.

Daily, Whole-Food Nourishment
For many, a daily multivitamin is an easy way to avoid nutritional deficiencies from our less-than-perfect diets. But New Chapter believes a daily multi can be so much more than a “nutritional backstop.” That’s why our new line of Whole-Food Multi’s goes beyond multivitamins, combining whole-food vitamins + minerals + herbs to support health and wellness in a way conventional multivitamins can’t.

Addressing Your Changing Needs
Men and women have vastly different nutritional needs, and those needs change as we grow older. At New Chapter, we formulate our Whole-Food Multi’s with targeted herbal blends that help support targeted areas of health. Every Woman®’s One Daily is formulated with an herbal blend for stress, immune and bone health support. You’ll find an herbal blend formulated for energy, heart and immune support in Every Man®’s One Daily. For each life stage, there’s a New Chapter Whole-Food Multi.

Probiotic Nourishment
All of our vitamin and mineral supplements are cultured in probiotics – the healthy bacteria every body needs, transforming each nutrient into a whole-food complex your body easily recognizes and absorbs. Probiotics promote immune protection, help to eliminate toxins, enhance digestion and create a healthy internal environment.* Our culturing process literally creates millions of these beneficial compounds!

Beyond Daily Values
Naturally, most people assume that consuming 100% of the recommended Daily Value (DV) of a particular nutrient is ideal. But that's only the minimum daily level needed to avoid deficiancy. We believe this approach misses a major opportunity to promote wellness, so we set each nutrient's potency level in our Multi's based upon supporting optimal health, not just overcoming nutrient deficiencies.

Organic Purity
We wholeheartedly believe the purity of organic nutrition makes a difference your body will benefit from. We already live in a world bombarded by synthetic chemicals and toxins – do you really want any of them in your vitamins and supplements? Neither do we. That’s why many of our products, like our certified organic Berry Green® superfood, are made with organic ingredients.

Immune Support
Again, we look to Nature for the immune support and daily defense that is so critical in maintaining health. That’s why you’ll find a bounty of natural immune-boosting support in our full line of Lifeshield® Mushrooms products, such as Lifeshield® Immunity, as well as in our Herbal Therapeutics products. You’ll also find it in New Chapter’s Whole-Food Probiotics like All-Flora® and Probiotic Immune Support™, which features 10 beneficial probiotics cultured in immune-boosting organic fruits, vegetables and herbs.*

Antioxidant Power
Today’s toxic environment and lifestyles have enormously increased the free-radical stress our bodies must now address to maintain good health. Fortunately, nature has provided an abundance of natural antioxidant food nutrients and botanicals that actually scavenge free radicals in the body, as well as enhance the body’s own production of antioxidant enzymes. You’ll find nature’s antioxidant wisdom in many of our products, like our Berry Green® and Broccolive® Plus Superfood Greens, as well as in many of our Herbal Therapeutics such as Supercritical Antioxidants™ and CoffeeBerry.™

Less Stress, Naturally
Up to 90% of doctor visits in the US are stress related, according to the U.S. Centers for Disease Control. Conscientiously managing our stress response, every day, positively impacts every organ and system in our bodies. We believe in a natural response to stress, and we rely on the Wisdom of Nature to guide us in creating New Chapter’s Herbal Therapeutics, such as Supercritical Holy Basil™ and Stress Take Care.™

More Energy, Naturally
How you feel is a complex function of many factors, including your genetic profile, diet, exercise routine and metabolism, even your stress and toxin levels. At New Chapter, we respect all of these factors, and have created sophisticated nutrient complexes to promote optimal energy,* such as Lifeshield® Cordyceps and Herbal Therapeutics such as Supercritical Diet & Energy.

Longevity, Naturally
It's no wonder that for over 2,000 years, Traditional Chinese Medicine has relied on Nature's wisdom to support longevity. And modern science has confirmed the critical role that many of Nature's 's most revered tonic mushrooms play -- most notably strains such as Reishi, which supports longevity, vitality and wellness. That's why you'll find 800 mg of organic Reishi in Lifeshield® Reishi, part of New Chapter's complete, organic, potency-assured line of Lifeshield® Mushrooms.