A New Chapter in Daily Health

Whole-Food Nutrition, Not Chemical Isolates
When it comes to daily health, we believe Nature got it right the first time. That is, nourishment, protection and health that come from whole food -- not from the synthetic vitamins, minerals and chemical herbal isolates you’ll find in conventional supplements and multivitamins.

All of New Chapter’s Whole-Food Probiotic Nutrients, such as our Every Man® and Every Woman® multivitamins, are food. In fact, they are a whole-food complex of vitamins, minerals and herbs alive with the health-giving, whole-food phytonutrients found in nature.

Probiotic Nourishment
All of our vitamin and mineral supplements are cultured in probiotics – the healthy bacteria every body needs – transforming each nutrient into a whole-food complex your body easily recognizes and absorbs. Probiotics promote immune protection, help to eliminate toxins, enhance digestion and create a healthy internal environment.* Our culturing process literally creates millions of these beneficial compounds.

Organic Purity
We wholeheartedly believe the purity of organic makes a difference and that your body will benefit from that difference. Not to mention that we already live in a world bombarded by synthetic chemicals and toxins – do you really want any of them in your vitamins and supplements? Neither do we. That’s why many of our products, like our certified organic Berry Green® superfood, are made with organic ingredients grown without genetic engineering, pesticides or synthetic fertilizers.

Immune Support
Again, we look to Nature for the immune support and daily defense that is so critical in maintaining health. That’s why you’ll find a bounty of natural immune-boosting support in our our full line of LIfeshield® Mushrooms products, such as LIfeshield® Immunity, as well as in our Herbal Therapeutics products. Another example can be found in New Chapter’s Probiotics products like All-Flora® and Probiotic Immune Support™, which features 10 beneficial probiotics cultured in immune-boosting organic fruits, vegetables and herbs.*

Antioxidant Power
Today’s toxic environment and lifestyles have enormously increased the free-radical stress our bodies must now balance or deactivate to maintain good health. Fortunately, nature has provided an abundance of natural antioxidant food nutrients and botanicals that actually scavenge free-radicals in the body as well as enhance the body’s own production of antioxidant enzymes. You’ll find nature’s antioxidant wisdom in many of our products, like our Berry Green® and Broccolive® Plus Superfood Greens, as well as in many of our Herbal Therapeutics such as Supercritical Antioxidants™ and CoffeeBerry.™

Less Stress, Naturally
Up to 90% of doctor visits in the US are stress related, according to U.S. Centers for Disease Control. Conscientiously managing our stress response, every day, positively impacts every organ and system in our bodies. We believe in a natural response to stress, and we rely on the wisdom of Nature to guide us in creating New Chapter’s Herbal Therapeutics, such as Supercritical Holy Basil™ and Stress Take Care.™

More Energy, Naturally
How you feel is a complex function of many factors, including your genetic profile, diet, exercise routine and metabolism, even your stress and toxin levels. At New Chapter, we respect all of these factors, and have created sophisticated nutrient complexes to promote optimal energy,* such as Lifeshield® Cordyceps and  Herbal Therapeutics such as Supercritical Diet & Energy.

Longevity, Naturally

It's no wonder that for over 2,000 years, Traditional Chinese Medicine has relied on Nature's wisdom to support longevity. And modern science has confirmed the critical role that many of Nature's 's most revered tonic mushrooms play -- most notably strains such as Reishi, which supports longevity, vitality and wellness. That's why you'll find 800 mg of organic Reishi in Lifeshield® Reishi, part of New Chapter's complete, organic, potency-assured line of Lifeshield® Mushrooms.