A New Chapter In Fish Oil

Fish Oil – Nature’s Omega Powerhouse
Fish oil is bursting with beneficial Omegas. In particular, Omega 3’s, 5, 6’s, 7 and 9’s, which belong to a group of fatty acids often referred to as “good fats”. The benefits of these Omegas are numerous – they serve to nourish the heart, kidney, brain and eye tissues and have also been shown to benefit cardiovascular, immune system and digestive health.*

A Healthy Balance of Omega 3’s & 6’s
For optimal health, one should achieve a healthy balance between inflammatory Omega 6 fatty acids and anti-inflammatory Omega 3 fatty acids (such as EPA and DHA). Ideally, that balance should be an equal 1 to 1. But for most Americans, our highly processed and “factory farmed” diets have skyrocketed that ratio to an
unhealthy 20 to 1.

So why not simply “load up” on Omega 3’s to correct the balance? Because your body is a complex, organic system that requires nature’s whole complement of natural Omegas working together – 3’s, 5, 6’s, 7 and 9’s – to achieve optimal benefit and
a healthy balance.

Whole Fish Oil, Not “Purified”
When it comes to your body’s health, we believe Nature got it right the first time. That is, nourishment, protection and health that comes from whole fish oil – not from the fractionated, isolated, “purified” fish oils on the market today.

At New Chapter, we offer a  whole-food approach to fish oil –  one that offers the whole benefits found in nature. The ones that can only be found in whole, naturally pure fish oils like Wholemega® and Wholemega® Prenatal.

“Purified” fish oils must be chemically processed, which can destroy the whole, natural Omegas and the naturally occurring antioxidants and vitamins your body looks for.

The Myth About “Purified”

Why would conventional “purified” fish oils risk destroying nature’s beneficial, whole compounds via their chemical “purification” process? Quite frankly, they have to.  They often source many different types of fish stocks, with varying levels of beneficial Omegas, from various fisheries. They then ship these catches long distances and must employ a complex, high heat “purification” process to deliver a fish oil that’s fit for human consumption. And while some manufacturers attempt to “add back in” the benefits nature created, those benefits are lost forever.

Nature’s Whole Omega Nourishment
There’s so much more to fish oil than Omega 3’s. Nature’s whole actually packs a full complement of 16 whole, bioavailable, effective Omegas that can benefit your health – including Omega 3’s, 5, 6’s, 7 and 9’s. And only naturally pure fish oils like Wholemega and Wholemega Prenatal can deliver the whole Omegas as nature intended .

Naturally Pure vs. “Purified” – A Clear Difference
You can actually see the difference between whole, naturally pure Wholemega and “purified” fish oils. Wholemega whole fish oil is striking in color. This is due to the powerful, naturally occurring antioxidant Astaxanthin that’s abundant in wild-caught, naturally pure salmon.

The cloudy, dull, yellow hue of conventional fish oils is symbolic of “purified” products. The chemical processing they require can destroy the many beneficial, natural compounds that give fresh, whole salmon oil its vibrant color.

Clearly, it’s time to get whole.

The Beauty Of Natural Purity
Wholemega naturally pure, extra virgin Alaskan salmon oil is sourced from clean, pristine Alaskan waters – among the world’s cleanest and purest. It’s then immediately cold pressed, just like extra virgin olive oil, so you get the purity and benefits nature created without chemical processing. In fact, the oil in Wholemega and Wholemega Prenatal is so pure and untainted, it is delivered from a “food grade” government inspected facility. It’s our promise of healthy and pure to you.

The Extraction Process: Less is More
Alaska maintains one of the World’s most highly protected and managed natural fisheries and has outlawed salmon fish farming. By using only wild, sustainably caught Alaskan salmon – among the cleanest and most pure fish stocks in the World – chemical processing to deliver purity is not required.

Our extra virgin, low-heat process is all that’s needed to deliver Nature’s whole basket of vital Omega fatty acids and naturally beneficial nutrients, like Vitamin D and Astaxanthin. No chemicals or extreme heat are used during extraction – the idea is to preserve, not destroy.

Clinically Tested For Effectiveness
For optimal benefit, fish oil must be incorporated into your body’s cell membranes. Which means that, all else being equal, the more bioavailable the fish oil, the more effective it is. As demonstrated in a human clinical trial, Wholemega has been shown to be incorporated into peripheral blood mononuclear cells (PBMCs), allowing the fish oil to provide its beneficial effects.

A human clinical study (see chart) demonstrates the change of Omega-3 fatty acid content (EPA & DHA) in cell membranes (PBMC) after consuming Wholemega.

Additionally, Wholemega has been shown to down-regulate arachidonic acid (AA); helping to restore the natural balance of Omega-3 to Omega-6 fatty acids.*

Data also indicates Wholemega may downregulate C-Reactive Protein – a key marker for heart health – and help maintain cholesterol levels already within a normal range.*

Whole Omegas, DHA & Prenatal Nutrition
Emerging research suggests the whole omegas found in a naturally pure fish oil like Wholemega Prenatal may play an important role in delivering critical DHA to a growing baby. That's why Wholemega Prenatal is 100% naturally pure wild Alaskan salmon oil, with nature's whole complement of vital omegas -- important for baby's brain and eye development* -- plus vital nutrients other fish oils process out, like natural Vitamin D.

Sustainability Matters
One of New Chapter’s guiding principles is to do no harm – to people, to animals or to the environment. That’s why Wholemega and Wholemega Prenatal come from 100% sustainably wild-caught Alaskan salmon. If sustainability is as important to you as it is to us, Wholemega is a fish oil you can feel good about.