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We ferment our vitamins. We’re different that way. It helps your body recognize our vitamins as food so you absorb all the good, whole-food nutrients.

The Magic in the Bottle
Shop pure ingredients—the highest quality we could find on Earth, sourced where they grow best.












Everyday Wellness
Discover how we do wellness, well. Learn from our nutrition experts on everything from healthy habits to delicious recipes and all things wellness related—you can find it in our blog!

10 Ways to Be More Sustainable in 2021
What Does Sustainability Mean?Sustainability is a vision of our shared future and instructions that...
Apr 16th 2021
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Turmeric Supplements: Health Benefits & Uses
Turmeric is a gorgeous yellow spice known to be a powerful superfood. Through centuries of tradit...
Mar 15th 2021
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CUSTOMER REVIEWS
“Out of this world amazing!”
This is the best fish oil on the market, it makes you feel great and even better its from a company you can trust. I never forget to take my Wholemega because I can feel a difference!
- Lynn1958
“The BEST Yet!"
I've tried several brands of multi-vitamins in the past and never truly noticed a difference until I started buying the New Chapter brand. I believe it works because it is … whole natural ingredients, not chemically processed.
- Sisi
“The ultimate multi-herbal"
I've been using Zyflamend somewhat regularly for a few years and the health transforming results I've experienced have been profound. Antioxidant and detox support, inflammation support*, and pain reduction‡ have been obvious in my experience. This is authentic healing power.
- CoryD
"Feeling a difference already!"
I don’t usually feel any difference when I take a probiotic. I was surprised this one actually does. I started taking it everyday and I am definitely more regular and the bloating subsided quickly. I’m very happy with this probiotic and highly recommend it!
- Simon-Neta
"Best natural elderberry"
The power of Elderberry is truly amazing. If you want the actual benefits of eating Elderberries this is the actual berry ground up and freezedried not a synthetic version.
- Creamasha
"Bone strength"
I have been buying this product for years. I like that it has all the key ingredients for bone health and it's plant based. New Chapter is a wonderful company and everything is nonGMO. I'd recommend this product to anyone.
- Super Mom

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