The Root of Wellness

What Does Sustainability Mean?Sustainability is a vision of our shared future and instructions that guide our actions to protect it. While ensuring the future availability of resources is a primary co … read more

By Amerigo Pennoni, New Chapter® Director of Sustainability New Chapter is joining a growing agricultural movement that goes beyond organic, called Regenerative Agriculture. Regenerative tec … read more

Welcome to the Next Chapter in New Chapter! A modern take on vintage apothecary labels. Hand-crafted elegance. Beautiful botanical illustrations. Clear, easy-to-understand wording. We’re t … read more

We depend on soil for 95% of our food. But soil quality has been declining for the past 50+ years as  industrial farming focused on producing huge quantities at the lowest cost. Over this same ti … read more

We love being a part of your self-care journey. Since 1982, New Chapter has been delivering healing through our products and defining business success in terms of people, planet, and profits. … read more

Making your gift lists and checking them twice? While presents are not the entire point of the holiday season, giving and receiving gifts can be pretty nice. But holidays shouldn’t be about stan … read more

New Chapter is based in Brattleboro, Vermont—a small, quirky town in the southeast corner of the state. Giving back to our hometown area is a key part of New Chapter’s foundation, whether through prod … read more

It will surprise no one to hear that the most common source of ocean pollution today is plastic. A cup, a stirrer, a straw, or a plastic bag may be handy for a minute or an hour, but then it lasts … read more