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Our Tradition

For 35 years, we've been honoring natural well-being by nurturing body, soul, and Earth.

New Chapter’s mission

  • To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
  • To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
  • To nurture and sustain Mother Earth, the source of natural healing.
  • To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter family.

Meet our founders

Herbal Pioneers since 1982, Paul and Barbi Schulick share why they started New Chapter.

Sustainability is in our nature.

Our concern for the planet is expressed not only through our sourcing and formulation principles but also with every action we take as a company. New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit but people and Earth too.

Globe icon representing New Chapter's commitment to sustainable sourcing.

Sustainable sourcing

We travel the globe to identify and build relationships with supplier partners who share our commitment to sustainable sourcing. Knowing our suppliers and the origins of their crops helps us uphold a supply chain that is both socially responsible and environmentally conscious.

An icon representing showcasing New Chapter's commitment to public welfare.

Welfare of People

Throughout our supply chain, from Vermont to India, it is our intention to engage partners whose workers are treated with respect and provided with working conditions that are safe, healthy, and balanced.

Plant and soil icon indicating New Chapter's commitment to climate-friendly farming.

Climate-friendly farming

We are part of a growing agricultural movement called regenerative agriculture. Replacing industrial practices with regenerative ones can reboot plants’ natural cycle of removing carbon from the air by sequestering it in the ground. Along with following organic standards, soil regeneration practices include rotating crops, composting, using cover crops, and avoiding deep tilling. These techniques create healthy, carbon-rich soil that is full of organic matter and holds water like a sponge.

Recycling icon indicating New Chapter's commitment to waste and carbon footprint reduction, as well as energy recovery.

Waste reduction

We compost, recycle, or reuse more than 80% of the waste we produce – everything from lunch leftovers and office paper to pallets and shrink-wrap. And now New Chapter is certified Zero Waste to Landfill, which reduces our carbon footprint and uses energy recovery to convert our waste into clean energy.

It’s in our nature to give back.

As environmental stewards focused on human health, we work to increase accessibility to organic food, farming, and traditional herbal medicine. And as a Certified B Corp, we endeavor to use our business resources to help solve social and environmental problems—in communities around the world where our ingredients come from as well as locally right here in Vermont.

Global Local

New Chapter’s mission

In 2005, New Chapter created Semillas Sagradas (Sacred Seeds), a global initiative to save endangered plants and healing knowledge. It began in Costa Rica as a single sanctuary for medicinal plants that were vulnerable to the loss of habitat, inappropriate harvesting, or climate change. We worked with indigenous communities, a leading Costa Rican ethnobotanist, and passionate student interns to maintain this unique sanctuary.

Through the protection of these culturally and scientifically significant plant species, we promote awareness of critical plant conservation, preserve biodiversity, and reconnect indigenous communities to their healing heritage. Sacred Seeds is now managed by United Plant Savers and supports sanctuary gardens across the United States and around the world.

Seeds of Resilience

Today Sacred Seeds is proud to partner with the Women's Earth Alliance in an exciting new project to support women and local agriculture. The joint project, Seeds of Resilience, supports a women's seed trading collective in Karnataka, India. (Karnataka is also where we source several essential New Chapter ingredients, including Turmeric and Ginger.)

Brattleboro, Vermont

Brattleboro has been home to New Chapter since 1986 when Founders Paul and Barbi Schulick chose it for a progressive flair that matched their burgeoning venture. The area supports a lively, conscientious community with vibrant non-profit initiatives in the arts, local governance, and community service. We proudly employ more than 150 area residents and support these local initiatives.

Kindle Farm

This independent school was created as an alternative educational approach for boys who need something other than what a traditional classroom structure can offer. It allows them to discover and practice new ways to communicate, problem-solve, and learn more effectively.

Vermont Foodbank

This organization works tirelessly to gather and share quality food and to nurture partnerships so that no one in our state goes hungry. We whole-heartedly agree with Vermont Foodbank CEO John Sayles that Hunger in our community is unacceptable. Together we can do something about that—when we all work in partnership, we can reach those in need.

Certified B Corp

At New Chapter, we delight in a culture of warmth, enthusiasm, and respect. That’s why we express our concern for the planet not only through our sourcing and formulation principles, but also with every action we take as a company. From energy efficiency, to waste reduction and shipping recycling, New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit, but people and Earth, too.

A leader in supplement quality

Every ingredient. Every product. Every time.

New Chapter's Quality Icon, representing a commitment to high quality products and constant improvement and innovation.

We innovate while upholding our fundamental dedication to high quality.

New Chapter's Purity Icon, representing pure ingredient sourcing and careful processing.

We take the time to source pure ingredients and process them with great care.

New Chapter's Efficacy Icon, demonstrating the importance of effective nourishment in New Chapter formulation.

We seek out effective approaches to nourish your body & soul.

New Chapter's Potency Icon, indicating that product value is rooted in potent and consistent formulas.

Our product value and consistency is rooted in potent formulas made with integrity.

New Chapter's Identity Icon, showcasing a commitment to thorough product testing.

We test thoroughly and verify the identity of each product.

Independently Certified

Official ICS Certified Organic certification, identifying New Chapter vitamins made with organic vegetables and herbs.

Vitamins made with organic vegetables & herbs

Official Non-GMO Product Verified certification.

Committed to non-GMO sourcing

Official B-Corporation certification, identifying New Chapter as a company using business as a force for good.

Using business as a force for good

Independent Kosher certification.

Certified Kosher vitamins & mushrooms

Official Alaska Seafood Certified Responsible Fisheries certification, indicating that New Chapter fish oil products are responsibly sourced.

Salmon from certified responsible Alaska fisheries