The New Chapter Difference: Herbal Therapeutics

Super Potent, Super Pure

Every day, millions of us look to herbal therapeutics to support everything from healthy joint function to bone strength to immune health. With New Chapter’s Herbal Therapeutics, you get the maximum nutritional, protective benefits of the whole herb, complete with all of nature’s healing wisdom.

Unlike most brands, New Chapter:

1. Selects only the finest, purest whole herbs, many of them organically grown.
2. Supercritically extracts the herb to preserve the plant’s whole healing wisdom.
3. Expertly blends each herb with other critical herbs for a synergistic effect, using science and tradition as our guides.

Supercritically Extracted Chemical-Free

Our supercritical extraction process uses natural, non-chemical solvent ways to extract the plant. It’s a gentle, safe, highly effective method that delivers incredible purity. Most other brands use a harsh, high heat process featuring hexane and acetone -- industrial solvents also used in dry cleaning and nail polish remover. We’ve never done this and we never will.

The Force of Nature

Full-Spectrum Extraction: Our Difference

Many companies isolate elements from an herb, concentrate it, and label it “whole herb.” New Chapter delivers the wisdom of whole food. Using only solvent-free methods, including supercritical CO2 extraction, our natural Force extracts guarantee the fullest spectrum of beneficial phytonutrients in their natural profile.

Whole Herb

We select only the finest and most pure WHOLE herbs, many of which are organically grown. With Nature’s whole herbs you get the maximum nutritional protective benefits, complete with all of Nature’s healing wisdom.

Nature's Profile of Beneficial Compounds

We do not isolate out single ingredients or spike our extracts with synthesized additives. In this way, we are Delivering the Wisdom of Nature by preserving the herb’s whole natural profile of beneficial compounds and organic nuances, many of which are lost or discarded when herbs are fractionated or altered.

Super Pure, Super Potent Extracts

The full-spectrum extraction process is the gentlest way to extract these delicate plant compounds in a manner that optimally preserves their potency and stability. As an added bonus, our Force Herbal Extracts are super pure so neither you, nor the environment, have to contend with chemical solvents.

Zyflamend®: America’s #1 Selling Herbal^‡ for Healthy Inflammation Response*

Clinically Tested & Doctor Recommended

Your joints, your back, even your whole body can be affected by the body’s natural inflammation response. Fortunately, New Chapter’s patented Zyflamend formulations represent a scientific breakthrough in promoting a healthy inflammation response.* And recent research studies suggest this may be an effective strategy to promote healthy joint function and normal cell growth.*

Support a Healthy Inflammation Response, Naturally

New Chapter’s Zyflamend expertly blends 10 potent herbal extracts, including Rosemary, Turmeric, Ginger, Holy Basil and Green Tea. It’s a patented formulation containing at least 8 phytonutrients that may safely and significantly promote a healthy inflammation response.* Zyflamend truly is nature’s wisdom delivered – super pure, super potent, clinically tested and doctor recommended.

‡According to 2011 SPINS

Natural Support for Critical Areas of Health

New Chapter’s

Take Care: From Bone Strength to Blood Pressure

Take Care is a complete line of herbal therapeutics, each specifically formulated to support critical areas of health like bone strength, healthy blood pressure already within a normal range, and a healthy immune system, to name a few.* In each, we take a whole-herb approach using innovative extraction technologies to ensure the broadest spectrum of plant chemistries are delivered for maximum therapeutic benefit.

Let Nature Take Care of You

Nowhere is the New Chapter Take Care difference more dramatic than in calcium supplements. The truth is most calcium supplements are derived from limestone. Rocks. Yet evidence suggests that calcium from whole-food sources may produce more favorable effects in bone health than isolated calcium supplements.* That’s why New Chapter’s Bone Strength Take Care® delivers plant-based calcium, Lithothamnion, harvested from the pristine shores along the Icelandic coastline.

There’s No Such Thing As A “Magic Bullet”

New Chapter recognizes that nature’s wisdom is rarely delivered in one single nutrient, isolated in massive milligram amounts and shot into your body like a heatseeking missile. Our bodies don’t work like that. So our supplements aren’t formulated like that. That’s why our Bone Strength Take Care, for example, also contains natural Vitamin K2 – vital in ensuring the calcium actually goes to the bone, where it’s needed -- not in the arteries and soft tissue, where it’s not.