New Chapter, Inc.
Cookie Policy
Last updated: March 1, 2024
Thank you for your interest in New Chapter, Inc (hereinafter, “New Chapter,” “we,” or “us”). New Chapter owns, licenses, and operates certain websites (each a “Site”) that are primarily designed to sell certain products, goods, and services (collectively, the “Services”). This Cookie Policy explains our use of “cookies” and other tracking technologies, including, but not limited to, web beacons, pixels, clear gifs, and other similar technologies (collectively, “Cookies and Other Tracking Technologies”) that are employed on our Sites.
PLEASE READ THIS COOKIE POLICY CAREFULLY AS IT DESCRIBES YOUR RIGHTS, RESPONSIBILITIES, AND LIABILITIES. BY ACCESSING OR USING THE SITE, YOU ARE CONSENTING TO THE TERMS OF THIS COOKIE POLICY AND NEW CHAPTER’S TERMS & CONDITIONS AND PRIVACY POLICY.
PLEASE CLICK ON THE COOKIE MANAGEMENT TOOL (SOMETIMES VISIBLE AS A “YOUR PRIVACY CHOICES” LINK) ON THE FOOTER OF THE WEBSITE TO SET YOUR COOKIE PREFERENCES AND TO OPT OUT WITH RESPECT TO HOW OUR SITE USES NON-ESSENTIAL COOKIES, PIXELS, AND TAGS FOR TARGETED ADVERTISING, MARKETING, ANALYTICS, AND SIMILAR PURPOSES.
1. WHAT ARE COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES?
Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. Accordingly, Cookies and Other Tracking Technologies allow our Sites to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at www.allaboutcookies.org.
Cookies are often categorized by function. We use four types of cookies by function on our Sites:
| Name | Description/Examples |
|---|---|
| Essential Cookies | These are cookies that are strictly Essential for the functioning of a website or for performing services that an individual user has requested. For instance, these cookies are Essential to allow us to operate our Sites so you may access them as you have requested. These cookies let us recognize that you have created an account and have logged into that account to access the Sites. They also include cookies that enable us to remember your previous actions within the same browsing Session. |
| Analytical/Performance Cookies | These cookies collect information and statistics about how individuals use the Sites (e.g., which webpages or other portions of the Sites visitors go to most often). These cookies are used to improve how the Sites function. |
| Functional Cookies | These cookies allow the Sites to remember choices users make and to provide enhanced, personalized features. For example, within our Sites, these cookies remember users’ language preferences. |
| Targeting/Advertising Cookies | These cookies are used to deliver advertisements relevant to a specific user of the Sites. They remember that a user has visited a website and share this information with other organizations such as advertising vendors. |
Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Sites:
| Name | Description/Examples |
|---|---|
| Persistent Cookies | Persistent cookies remain on your device until deleted manually or automatically. |
| Session Cookies | Session cookies remain on your device until you close your browser, at which time they are automatically deleted. |
| First-Party Cookies | These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from our Sites are first-party cookies. |
| Third-Party Cookies | These cookies are placed on a website or service by a party that does not own or operate the website or service. |
2. HOW DO OUR SITES USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
We use Cookies and Other Tracking Technologies to identify you and your interests, to remember your preferences, to facilitate our marketing, and to track your use of our Sites. We also use Cookies and Other Tracking Technologies to control access to certain content on our Sites, to protect the integrity and security of the Sites, to process any requests that you make of us, and as otherwise set forth herein and in New Chapter’s Privacy Policy. To administer our Sites and for research purposes, New Chapter may, from time to time, contract with third-party service providers to track and analyze statistical usage and volume information from our Sites. These third-party service providers use persistent cookies to help us improve the user experience, manage the content on our Sites, and analyze how users navigate and utilize the Sites.
Site Monitoring. Please be aware that we use cookies and other tracking technologies within the Site to monitor and record any and all activities and communications to, from, and on, the Site in order to safeguard, improve, and analyze usage of, the Site, and for the other purposes listed in this Privacy Policy. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, such monitoring and recording.
The Cookies and Other Tracking Technologies we use on the Sites are as follows:
| Partner | Cookie Name | Description/Purpose | Category |
|---|---|---|---|
| Google (e.g., Google Tag Manger, Double Click, AdSense) | _ga _ga_* _gid _gcl_au test_cookie _gat_UA-* _gcl_aw IDE |
We install cookies from Google to calculate Site visitors, session and campaign data, and to keep track of Site usage. We also set cookies from Google to determine if the end-user’s browser supports cookies. | Analytics Functional Advertisement |
| Attentive | __attentive_cco __attentive_id __atuvc _attn |
We install cookies from Attentive to assist in managing our mobile messaging programs. | Advertisement Analytics |
| Attentive | __attentive_pv __attentive_ss_referrer __attentive_dv |
Attn.tv sets this cookie to promote SMS opt-in and produce personalized SMS messaging. | Functional |
| Bazaarvoice | BVBRANDSID BVBRANDID BVID BVSID |
We install cookies from Bazaarvoice to assist us with Site analytics and end-user activity. | Analytics |
| Cloudflare | __cf_bm | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | Essential |
| Cloudflare | cfruid | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | Essential |
| OneTrust | OptanonConsent | We install cookies from OneTrust to store details about the Site’s cookie category and check whether visitors have given or withdrawn consent from the use of each category. | Essential |
| Klaviyo | __kla_id | We install cookies from Klaviyo. It allows us to publish Klaviyo sign up forms. This also allows Klaviyo to trigger the "Active on Site" Metric when a customer lands on the website. | Analytics |
| Klaviyo | __kla_viewed | Klaviyo sets this cookie to collect information on the user's website navigation and preferences. | Essential |
| MediaMath | Uuid | MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising. | Advertisement |
| Zendesk | __zlcmid rsci_vid |
We install cookies from Zendesk to store the end-user’s identity across visits to the Site and their preference to disable our live chat feature. | Functional |
| Adobe Toolkit | s_cc aam_uuid demdex |
We install cookies from Adobe to assist with our Site forms and text. | Functional |
| AWIN | bld aw_source __fo_s |
We install cookies from AWIN to assist with tracking and to provide Site journey tags and Device Fingerprinting. | Functional Analytics |
| The Trade Desk | TDID TDCPM |
We install cookies from The Trade Desk to assist with our video marketing programs. | Analytics Advertisement |
| YouTube | VISITOR_INFO1_LIVE | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. | Advertisement |
| YouTube | VISITOR_PRIVACY_METADATA | YouTube sets this cookie to store the user's cookie consent state for the current domain. | Advertisement |
| YouTube | yt-remote-device-id yt-remote-connected-devices |
YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. | Advertisement |
| YouTube | YSC | YouTube sets this cookie to track the views of embedded videos on YouTube pages. | Advertisement |
| YouTube | yt.innertube::nextId yt.innertube::requests yt-remote-device-id yt-remote-connected-devices |
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. | Advertisement |
| Vimeo | Vuid | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. | Analytics |
| Amazon | ad-id ad-privacy apay-session-set |
We install cookies from Amazon to better enable our customers to use Amazon Pay for purchases. | Functional Advertisement |
| Amazon | AWSALBCORS | Amazon Web Services set this cookie for load balancing. | Essential |
| Azure | TiPMix | The TiPMix cookie is set by Azure to determine which web server the users must be directed to. | Essential |
| Azure | x-ms-routing-name | Azure sets this cookie for routing production traffic by specifying the production slot. | Essential |
| Order Groove | og_autoship og_cart_autoship |
We install cookies from Order Groove to identify when a customer opted into subscriptions. | Essential |
| Wix | XSRF-TOKEN | Wix set this cookie for security purposes. | Essential |
| Segmanta | ga, _gid, gat |
Google Analytics tracking for Segmanta | Performance |
| Segmanta | rs | Records respondent Session ID, a unique ID given to each respondent session. | Essential |
| Segmanta | seg-uid | Records respondent User ID, a unique ID given to each respondent for consistency in cases where the same respondent retakes a survey. | Functional |
| Segmanta | _scc, _spcc, _smcc, _sfcc |
Remembers a respondent’s selection regarding previous cookies they accepted or rejected on a survey with the Segmanta cookie consent banner enabled. Reference: https://help.segmanta.com/cookie-consent | Functional |
| Segmanta | segmanta_scenario_occurences_<scenario_id> | Enables the Cap function of a website survey, which shows the scenario a maximum number of times per respondent. Reference: https://help.segmanta.com/dynamic-embed#triggers | Functional |
| Segmanta | Platform user Integrations | When a Segmanta platform user chooses to add an integration to his/her survey, any other integration cookies are used. These are 3rd party cookies used by the libraries that we use for each integration (For example, Facebook pixel, Google Analytics, Google Tag Manager, Google ads, Segment, and more). Reference: https://help.segmanta.com/getting-started-1 | Functional Advertisement |
| Segmanta | cachefactory.caches.sst.data, cachefactory.caches.sst.keys | Local storage cookies that shows the respondent start time (date:time) when a respondent reviews his/her full survey responses. Duration of local storage is 30 days | Essential |
| Segmanta | cachefactory.caches.seg_variant_cache.data.keys, cachefactory.caches.seg_variant_cache.data. |
Local storage cookies that keeps the assigned question variant consistent in cases where the respondent retakes/continues the survey. Reference: https://help.segmanta.com/creating-variants Duration of local storage is 90 days | Essential |
| Segmanta | cachefactory.caches.seg_answers.keys, cachefactory.caches.seg_answers.data.answers | Local storage cookies that remember a respondent’s answer for consistency purposes when the respondent continues the survey or navigates back. When this is disabled, previously selected survey responses won’t be remembered or shown while a respondent is retaking the survey. Reference: https://help.segmanta.com/distribution-settings#reset-interval Duration of local storage is a maximum of 90 days depending on the settings of the survey | Functional |
| Segmanta | Is-cache-expiry:/:https://app.segmanta.com/api/v1/domain/?universal_tag=X&name=segmanta.com,Is-cache:/:https://app.segmanta.com/api/v1/domain/?universal_tag=X&name=segmanta.com | Local storage cookies that caches domain website intercept survey configuration for a quicker initialization after the first time. This configuration is cached in the browser to ensure that configuration for the dynamic embed scenarios are not loaded every time. This contains no user identifiable information and can be cleared with the browser cache. | Functional |
| Segmanta | ls-cache-expiry:/:https://app.segmanta.com_xd,ls-cache:/:https://app.segmanta.com_segmanta_landing_page | Local storage cookies that records the landing page in which the Segmanta website intercept survey tag is first loaded for that visitor, in order to target a visitor based on session landing page. If disabled, scenarios that target visitors based on landing page will not display the survey for that visitor. Reference: https://help.segmanta.com/dynamic-embed#triggers This configuration is cached in the browser to ensure that configuration for the dynamic embed scenarios are not loaded every time. This contains no user identifiable information and can be cleared with the browser cache. | Functional |
| Segmanta | app.segmanta.com_rejected_scenarios | Local storage cookies that records the list of scenarios in which a visitor had rejected taking a website survey, in order to not display those survey scenarios again. For example, if the visitor indicates in a suggestion dialog box that he/she does not want to take a specific survey, the specific survey will not display again for that visitor. Reference: https://help.segmanta.com/dynamic-embed#look-and-feel This configuration is cached in the browser to ensure that configuration for the dynamic embed scenarios are not loaded every time. This contains no user identifiable information and can be cleared with the browser cache. | Essential |
| Segmanta | app.segmanta.com_segmanta_scenario_ history | Local storage cookies that records the list of scenarios that the visitor has already seen, in order to enforce the Unique website survey setting, which defines that scenario as the last to be shown to that visitor. Reference: https://help.segmanta.com/dynamic-embed#triggers This configuration is cached in the browser to ensure that configuration for the dynamic embed scenarios are not loaded every time. This contains no user identifiable information and can be cleared with the browser cache. | Functional |
| Segmanta | app.segmanta.com_segmanta_survey_goal_history | Local storage cookies that suppresses showing a survey to a respondent if the respondent had already completed that survey. If disabled, the survey would display multiple times to the same respondent, regardless of whether that survey had already been completed. This configuration is cached in the browser to ensure that configuration for the dynamic embed scenarios are not loaded every time. This contains no user identifiable information and can be cleared with the browser cache. | Essential |
| Segmanta | seg_questions_group | Remembers the order of randomized question blocks, in order to keep that order consistent for the same respondent when he/she retakes or goes back in the survey. Reference: https://help.segmanta.com/blocks Duration of local storage is 90 days | Essential |
| Segmanta | seg_likert_direction_cache | Remembers the randomized order of an opinion scale, in order to keep that order consistent for the same respondent when he/she retakes or goes back in the survey. Reference: https://help.segmanta.com/question-settings Duration of local storage is 90 days | Essential |
| Segmanta | https://app.segmanta.com_segmanta_scenarios_snooze (key) | Session storage- Based on respondent selection in the website survey suggestion dialog box, minimizes a survey to be taken at a later time on site. Reference: https://help.segmanta.com/dynamic-embed#look-and-feel Session is active while browser is open. | Essential |
| Zopim | __zlcstore | Zopim sets this cookie to store information about the current status of the chat. | Functional |
| Zopim | zlcmid | Zopim sets this cookie to store a unique user ID. | Functional |
| Crazyegg | cebs | Crazyegg sets this cookie to trace the current user Session internally. | Analytics |
| Crazyegg | _ce.gtld | Crazyegg sets this cookie to identify the top-level domain. | Analytics |
| Flashtalking | flashtalkingad1 | Flashtalking sets this cookie for storing what ads the user has seen to improve the advertising on third-party websites. | Advertisement |
Google Ads and Analytics. We use “Google Analytics” to collect information about the use of our Sites. Google Analytics collects information such as how often users visit the Sites, what pages they visit when they do so, and what other sites they used prior to coming to the Sites. We use the information we get from Google Analytics only to improve our Sites. Google Analytics collects only the IP address assigned to your device on the date you visit our Sites rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with other personal information. Although Google Analytics plants a cookie on your web browser to identify you as a unique user the next time you visit our Sites, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Sites by disabling cookies on your browser. Along with cookies, Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) to compile aggregated statistics to analyze how our Sites are used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at tools.google.com/dlpage/gaoptout.
Amazon. We may, from time to time, allow you to purchase our goods and products using Amazon Pay. In the event you use Amazon Pay, Amazon is solely responsible for processing your payments and you hereby agree to Amazon’s privacy terms and other contractual obligations, which may be amended from time to time, and are accessible at https://pay.amazon.com. We install an Amazon cookie to facilitate these payment activities and to assist with our advertising and marketing programs. For more information about Amazon Pay and its use cookies, see here: https://pay.amazon.eu/help/200998730.
Adobe. We use Adobe Toolkit to assist with managing our online forms and fonts, and which provides additional analytical information. We may, in certain situations, use Adobe Flash Player to deliver special content, such as video clips or animation. To improve your user experience, Flash cookies are employed to provide functions such as remembering your settings and preferences. Flash cookies are stored on your device, but they are managed through an interface different from the one You can access your Flash management tools from Adobe’s website directly. To manage your opt-out preferences with Adobe, please see here: Adobe: http://www.adobe.com/privacy/opt-out.html. For information on Flash cookies, see http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.
Awin. Awin operates an affiliate marketing network, and enables advertisers and publishers to deal with each other, whereby publishers promote advertisers and their products by displaying advertisements on the publisher website. Consumers which click on an advertisement are referred from the publisher website to the advertiser website, where they may make a transaction. In order to attribute sales and marketing effort by a publisher to a particular transaction, to enable advertisers to reward publishers on a per transaction basis, Awin uses tracking technologies (predominantly in the form of cookies). To learn more about Awin cookies and how to opt-out, see: https://www.awin.com/fr/cgv/optout.
Site Monitoring. Please be aware that we use cookies and other tracking technologies within the Site to monitor and record any and all activities and communications to, from, and on, the Site in order to safeguard, improve, and analyze usage of, the Site, and for the other purposes listed in our Privacy Policy and Cookie Policy. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, such monitoring and recording.
3. HOW DO WE USE AND SHARE INFORMATION?
The information and data we gather from our Cookies and Other Tracking Technologies will be used, retained, and shared in accordance with this Cookie Policy and New Chapter’s Privacy Policy.
4. REJECTING COOKIES AND YOUR OPTIONS
You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser's menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to access or take full advantage of the Sites. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit. Please read the help section of your browser to learn more about how to activate the “private mode.” You could still visit our Sites if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.
- Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox.
- Click here to learn more about “Incognito” and managing cookie settings in Chrome.
- Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer.
- Click here to learn more about “Private Browsing” and managing cookie settings in Safari.
If you want to remove previously stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Sites from placing further cookies on your device unless and until you adjust your browser setting as described above.
More Information. You can find more information about cookies, behavioral advertising, and online privacy at www.allaboutcookies.org. For some of our service providers that participate in the Digital Advertising Alliance (DAA), you can exercise your choice to opt out of interest-based advertising at http://optout.aboutads.info. You may also opt out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s (NAI) Opt-Out Tool, which is available at http://www.networkadvertising.org/choices. Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn off your device’s tracking features within your device’s settings. For more information see http://youradchoices.com/appchoices.
5. TARGETED ADVERTISING OPT-OUT RIGHTS / CALIFORNIA “DO NOT SHARE” RIGHTS
Pursuant to certain U.S. state laws, you may have the right to opt out of having your personal information used for targeted advertising purposes. New Chapter uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” link) on the footer of the Site to set your cookie preferences.
California Opt-Out Rights / Do Not Share My Personal Information. Pursuant to the California Consumer Privacy Act of 2018, as amended (CCPA), as amended by the California Privacy Rights Act of 2020, California residents have the right to opt out of the “sharing” of your personal information. New Chapter uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners, and such features, tools and marketing relationships involve the disclosure of your personal information to third parties and may constitute the “sharing” of your personal information for CCPA purposes. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” link) on the footer of the Site to set your cookie preferences. You, or your authorized agent, may also contact us in accordance with the “Contact Us” section listed below.
6. COOKIE POLICY UPDATES
We reserve the right to amend this Cookie Policy at any time. We will notify you if this Cookie Policy is amended by updating the “Last Updated” section listed above. It is your responsibility to periodically review the Cookie Policy to determine whether any amendments have been made hereto. Your use of the Sites, and continued use of the Sites after any amendments are made to this Cookie Policy, signifies your consent to this Cookie Policy and any amendments hereto. We may, in our sole discretion, provide you communications, including via email or text messages, about changes to our Cookie Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review this Cookie Policy to determine whether any amendments have been made hereto.
7. CONTACT US
If you have questions regarding this Cookie Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please contact us at the following: (email) info@newchapter.com, (mail) New Chapter, Inc., ATTN: Privacy, 90 Technology Drive, Brattleboro, Vermont 05301 USA, or use our interactive webform.
