OUR MISSION

To deliver the Wisdom of Nature to nourish mind, body, and soul.

We combine nature's finest ingredients with the best science to bring you masterfully crafted formulas that work with your body and nurture our planet in the process. That’s why we’re committed to advancing the organic and non-GMO movements and to supporting regenerative agriculture, which we believe is the world’s best available farming strategy for responding to climate change. We also work closely with the communities we serve through collaboration with local food banks and farms to provide access to supplements and nutritious whole foods from nature.

Sustainability is in our nature.

Responsible Sourcing

We travel the globe to identify and build relationships with supplier partners who share our commitment to responsible sourcing. Knowing our suppliers and the origins of their crops helps us uphold a supply chain that is both socially responsible and environmentally conscious.

Welfare of People

Throughout our supply chain, from Vermont to India, it is our intention to engage partners whose workers are treated with respect and provided with working conditions that are safe, healthy, and balanced.

Regenerative Farming Methods

We're advocates of regenerative agriculture, a movement that reduces atmospheric carbon by replacing industrial practices with organic methods. This includes crop rotation, composting, cover crops, and minimal tilling, resulting in fertile soil that stores carbon and retains moisture.

Waste Reduction

We compost, recycle, or reuse more than 80% of the waste we produce – everything from lunch leftovers and office paper to pallets and shrink-wrap. New Chapter is also proudly Zero Waste to Landfill, which means that between compost, recycling, and what's left over, we are diverting our waste from the landfill.

Want to learn more about New Chapter's Sustainability Practices? Take a deeper dive.

Environmental Impact

How we give back to the planet.

As environmental stewards focused on human health, we work to increase accessibility to organic food, farming, and traditional herbal medicine. And as a Certified B Corp, we endeavor to use our business resources to help solve social and environmental problems—in communities around the world where our ingredients come from as well as locally right here in Vermont.

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Certified B Corporation

At New Chapter, we delight in a culture of warmth, enthusiasm, and respect. That’s why we express our concern for the planet not only through our sourcing and formulation principles, but also with every action we take as a company. New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit, but people and Earth, too.

Learn more

ClimeCo Certified Product

ClimeCo Certified Products™

Our ClimeCo Certified Products™ go through a rigorous life-cycle assessment to calculate their carbon emissions from field to shelf. The ClimeCo Certified Product™ Protocol then calculates the product’s carbon footprint value and implements measures to continually assess and reduce the footprint before mitigating those emissions

Learn more

Vermont Garden Network

Vermont Garden Network

Vermont Garden Network is a local non-profit that teaches Vermonters how to grow food. Through a hands-on, immersive, growing season, students learn how to grow nutrient-dense and culturally significant vegetables that sustain their access to food. They teach how to garden like a farmer with organic, environmentally sound methods that model the best land stewardship. They operate across the state at affordable housing sites, at schools, and in underserved communities where access to land is a barrier.



NOFA-VT

NOFA-VT

The Northeast Organic Farming Association of Vermont is a member-led organization that promotes organic practices to build an economically viable, ecologically sound, and socially just Vermont agricultural system that benefits all living things. They envision a state with thriving farms and agriculturally rooted communities that support the long-term well-being of the earth and all its people—and they work with their members to make that vision a reality.

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Vermont Foodbank

This organization works tirelessly to gather and share quality food and to nurture partnerships so that no one in our state goes hungry. We whole-heartedly agree with Vermont Foodbank CEO John Sayles that hunger in our community is unacceptable. Together we can do something about that—when we all work in partnership, we can reach those in need.

Certified B Corporation

At New Chapter, we delight in a culture of warmth, enthusiasm, and respect. That’s why we express our concern for the planet not only through our sourcing and formulation principles, but also with every action we take as a company. New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit, but people and Earth, too.

Learn more

ClimeCo Certified Products™

Our ClimeCo Certified Products™ go through a rigorous life-cycle assessment to calculate their carbon emissions from field to shelf. The ClimeCo Certified Product™ Protocol then calculates the product’s carbon footprint value and implements measures to continually assess and reduce the footprint before mitigating those emissions

Learn more

Vermont Garden Network

Vermont Garden Network is a local non-profit that teaches Vermonters how to grow food. Through a hands-on, immersive, growing season, students learn how to grow nutrient-dense and culturally significant vegetables that sustain their access to food. They teach how to garden like a farmer with organic, environmentally sound methods that model the best land stewardship. They operate across the state at affordable housing sites, at schools, and in underserved communities where access to land is a barrier.



NOFA-VT

The Northeast Organic Farming Association of Vermont is a member-led organization that promotes organic practices to build an economically viable, ecologically sound, and socially just Vermont agricultural system that benefits all living things. They envision a state with thriving farms and agriculturally rooted communities that support the long-term well-being of the earth and all its people—and they work with their members to make that vision a reality.

Vermont Foodbank

This organization works tirelessly to gather and share quality food and to nurture partnerships so that no one in our state goes hungry. We whole-heartedly agree with Vermont Foodbank CEO John Sayles that hunger in our community is unacceptable. Together we can do something about that—when we all work in partnership, we can reach those in need.

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Discover the intelligence and intention behind every New Chapter® product.

OUR DIFFERENCE

Discover the wisdom behind every New Chapter® product.

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It’s in our nature to honor Earth’s goodness.

We travel the globe to identify and build relationships with supplier partners who share our commitment to maintain a supply chain that is both socially responsible and has the environment in mind. We’re committed to using ingredients you can trust—like whole fruits, vegetables, herbs, and mushrooms. This continual and complex process reflects our commitment to uphold our mission.



Our Ten Formulation Principles

Every New Chapter product is created following these formulation principles and their inherent spirit. We also use them to guide our work with one another and with our extended circle of retailers and customers.

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Bring Light

We hold the highest intention to relieve suffering and support wellness, bringing the light of health and peace to all who seek it.

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Make a contribution

We only create products that are innovations and represent a “new chapter”—whether it’s improving an existing product, creating a new offering in a supplement category, or finding new ways to work with supplier partners on building the best organic practices that include regenerative, climate-friendly farming.

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Do no harm

We employ the Golden Rule, and create products we would-and do-give to our loved ones. We aim to support human health, community, and Mother Earth with every business decision we make. As such, we are a Certified B Corporation, balancing people, planet, and profit.

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Acknowledge tradition

Many New Chapter supplements are inspired by ancient herbal traditions from around the world. Like healers through the ages we deliver the wisdom of nature’s whole, pure ingredients.

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Use common sense

It makes perfect sense to formulate supplements from whole foods and with a whole-food approach, avoiding synthetics, GMOs, and harmful chemicals.

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1 + 1 > 2

The herbal blends in New Chapter products work together, contributing much more than the sum of their parts. And our innovations come from cross-functional teams who work in synergy to make high-quality, effective, and meaningful products.

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To be open

We aim to be humble. We are receptive to surprises, contradictions, innovations, and opportunities. We tell the truth, and welcome the truth from others.

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Acknowledge science

We carefully research and scientifically validate the action, identity, and efficacy of our Nature-inspired products. We rely upon experts in every field we study, whether it is enzymes, herbs, or fermentation.

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To be light

The creative energies of formulation flow when we remember to work with a sense of humor and with lightness. Sharing joy helps buoy our teams and we hope this joy shines out in every product we make.

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To prosper

Our ultimate responsibility is to support health and wellness—helping you to thrive in your life and work. And we hope our products and business inspires and encourages much prosperity through the Wisdom of Nature.

Third Parties Certify Us

Third-Party certifications confirm independently that our products are truly bringing you wellness, well done. Click here to learn more

Where Food Comes From Organic

Vitamins made with organic vegetables & herbs

Non-GMO Project Verified

Committed to non-GMO sourcing

B Corp Certified

Using business as a force for good

Orthodox Union Certified Kosher

Certified Kosher vitamins & mushrooms

Salmon certified to CSI’s environmentally responsible fishery management standard



A Leader in Supplement Quality

Every ingredient. Every product. Every time.

Quality

We innovate while upholding our fundamental dedication to high quality.

Purity

We take the time to source pure ingredients and process them with great care.

Efficacy

We seek out effective approaches to nourish your body & soul.

Potency

Our product value and consistency is rooted in potent formulas made with integrity.

Identity

We test thoroughly and verify the identity of each product.

Validated by experts

  • Each product designed by holistic practitioners: holistic nutritionists and herbalists
  • Each formula validated by a team of scientists: clinical physicians, toxicologists, natural products chemists, and quality engineers

Raw materials & finished products strictly verified

  • Identity and composition verified
  • Tested for heavy metals
  • Tested for adulterants or aflatoxins
  • Tested for residual solvents
  • Tested for pesticides
  • Label claims verified

Additive free

  • NO high fructose corn syrup
  • NO synthetic binders or fillers
  • NO artificial flavors
  • NO synthetic colors