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Regenerative Agriculture

Changing the way we grow together

New Chapter is committed to crafting whole-food and herbal supplements that help benefit human health, and to supporting organic farming practices. We believe Regenerative Agriculture is the world’s best available farming strategy for responding to climate change.

BEYOND ORGANIC

What is Regenerative Agriculture?

Regenerative practices are remarkable as they are considered better than conventional farming in reducing atmospheric carbon and contributing to carbon sequestration. Regenerative takes the methods of organic farming a step further by incorporating practices such as cover cropping and crop rotation. Regenerative Agriculture is about reconnecting systems by managing land with holistic, forward-thinking methods.

Organic Soil vs Conventional Soil

Increasing Soil Organic Matter

Thriving soil life supports plant growth without the need for chemical inputs.

Building Soil

Building Topsoil

No-till and low-till methods allow healthy roots and biomass to accumulate and hold water like a sponge.

Enhancing Biodiversity

Enhancing Biodiversity

Soil health can be boosted by planting more than one crop above ground and by restoring healthy microbes and other organisms below ground.

Trapping Carbon

Trapping Carbon

Regenerative techniques aim to KEEP the carbon in the land, which has the power to lower carbon in the atmosphere and reverse climate change.

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New Chapter's Regenerative Promise

The time for Regenerative Agriculture is now! The earth is on the brink of irreversible damage to its soil and its atmosphere. In our lifetimes, right now, we’re seeing the negative effects of climate change and soil depletion. Experts estimate we have about 60 years of topsoil left at the current rates.

Regenerative Agriculture systems allow us to rebuild what’s most important—how we nourish people and planet.

“Today you have to eat as much as 26 apples to get the same amount of nutrition that you got 50 years ago.”

- Jeff Moyer, Rodale Institute CEO, digs into how soil health equals human health

Looking Forward

Regenerative Goals

To take action, we have set clear ambitions and are working toward them methodically. New Chapter is working toward:

Taking Action

We're shifting our key herbal ingredients to regenerative farming, working closely with our partners to support these practices, and striving to establish regenerative farming standards for healthier, carbon-absorbing soils.

Educating

We’ll raise awareness with New Chapter consumers and retailers about the importance of the Regenerative Agriculture movement by providing educational resources.

Funding

We’ll continue to financially support independent research that makes scaling Regenerative Agriculture possible.

Rodale Institute

Join the front lines of positive change.

We’re committed to using ingredients you can trust—like whole fruits, vegetables, herbs, and mushrooms. We source organic and non-GMO whenever possible, nourishing body and soul with the healing intelligence of whole foods and herbs. We’re also leading advocates of the non-GMO movement, with all of our multivitamins and many other supplements Non-GMO Project Verified.