Vermont landscape with fields and distant mountains.

Our Values

For 35 years, we've been honoring natural
well-being by nurturing body, soul, and Earth.



New Chapter’s mission

  • To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
  • To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
  • To nurture and sustain Mother Earth, the source of natural healing.
  • To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter® family.

New Chapter®’s commitment to
diversity, equity, and inclusion

Since 1982, New Chapter’s mission has always been to honor the health and well-being of people and planet. In the past year, it has become vitally important for our company to see and hear the injustice against black, indigenous, and people of color (BIPOC), and to add our voices to the outcry calling for change. As a company devoted to wellness, we know that looking out for each other is part of the wellness revolution. We acknowledge we have much to learn and do: as individuals, as a brand, and as a community. We acknowledge that the time is now.


As we move forward to working hard for a more just and inclusive world, we want to share the steps we’re taking.


We are working to foster change from within each individual by providing resources and information for our team members to read, watch, and listen. These include offering workshops with guest speakers on DEI-related topics.

Sustainability is in our nature.

Our concern for the planet is expressed not only through our sourcing and formulation principles but also with every action we take as a company. New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit but people and Earth too.

Globe icon representing New Chapter's commitment to sustainable sourcing.

Sustainable sourcing

We travel the globe to identify and build relationships with supplier partners who share our commitment to sustainable sourcing. Knowing our suppliers and the origins of their crops helps us uphold a supply chain that is both socially responsible and environmentally conscious.

An icon representing showcasing New Chapter's commitment to public welfare.

Welfare of People

Throughout our supply chain, from Vermont to India, it is our intention to engage partners whose workers are treated with respect and provided with working conditions that are safe, healthy, and balanced.

Plant and soil icon indicating New Chapter's commitment to climate-friendly farming.

Climate-friendly farming

We are part of a growing agricultural movement called regenerative agriculture. Replacing industrial practices with regenerative ones can reboot plants’ natural cycle of removing carbon from the air by sequestering it in the ground. Along with following organic standards, soil regeneration practices include rotating crops, composting, using cover crops, and avoiding deep tilling. These techniques create healthy, carbon-rich soil that is full of organic matter and holds water like a sponge.

Recycling icon indicating New Chapter's commitment to waste and carbon footprint reduction, as well as energy recovery.

Waste reduction

We compost, recycle, or reuse more than 80% of the waste we produce – everything from lunch leftovers and office paper to pallets and shrink-wrap. And now New Chapter is certified Zero Waste to Landfill, which reduces our carbon footprint and uses energy recovery to convert our waste into clean energy.

It’s in our nature to give back.

As environmental stewards focused on human health, we work to increase accessibility to organic food, farming, and traditional herbal medicine. And as a Certified B Corp, we endeavor to use our business resources to help solve social and environmental problems—in communities around the world where our ingredients come from as well as locally right here in Vermont.


Certified B Corp

At New Chapter, we delight in a culture of warmth, enthusiasm, and respect. That’s why we express our concern for the planet not only through our sourcing and formulation principles, but also with every action we take as a company. From energy efficiency, to waste reduction and shipping recycling, New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit, but people and Earth, too.

A leader in supplement quality

Every ingredient. Every product. Every time.

New Chapter's Quality Icon, representing a commitment to high quality products and constant improvement and innovation.

We innovate while upholding our fundamental dedication to high quality.

New Chapter's Purity Icon, representing pure ingredient sourcing and careful processing.

We take the time to source pure ingredients and process them with great care.

New Chapter's Efficacy Icon, demonstrating the importance of effective nourishment in New Chapter formulation.

We seek out effective approaches to nourish your body & soul.

New Chapter's Potency Icon, indicating that product value is rooted in potent and consistent formulas.

Our product value and consistency is rooted in potent formulas made with integrity.

New Chapter's Identity Icon, showcasing a commitment to thorough product testing.

We test thoroughly and verify the identity of each product.

Independently Certified

Official ICS Certified Organic certification, identifying New Chapter vitamins made with organic vegetables and herbs.

Vitamins made with organic vegetables & herbs

Official Non-GMO Product Verified certification.

Committed to non-GMO sourcing

Official B-Corporation certification, identifying New Chapter as a company using business as a force for good.

Using business as a force for good

Independent Kosher certification.

Certified Kosher vitamins & mushrooms

Official Alaska Seafood Certified Responsible Fisheries certification, indicating that New Chapter fish oil products are responsibly sourced.

Salmon from certified responsible Alaska fisheries