Our Values

For 35 years, we've been honoring natural
well-being by nurturing body, soul, and Earth.

New Chapter’s mission

To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
To nurture and sustain Mother Earth, the source of natural healing.
To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter® family.

New Chapter®’s diversity, equity, and inclusion (DEI) path

Since 1982, New Chapter’s mission has always been to honor the health and well-being of people and planet. In the past year, it has become vitally important for our company to see and hear the injustice against black, indigenous, and people of color (BIPOC), and to add our voices to the outcry calling for change. As a company devoted to wellness, we know that looking out for each other is part of the wellness revolution. We acknowledge we have much to learn and do: as individuals, as a brand, and as a community. We acknowledge that the time is now.

As we move forward to working hard for a more just and inclusive world, we want to share the steps we’re taking.

We are working to foster change from within each individual by providing resources and information for our team members to read, watch, and listen. These include offering workshops with guest speakers on DEI-related topics.

Sustainability is in our nature.

Our concern for the planet is expressed not only through our sourcing and formulation principles but also with every action we take as a company. New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit but people and Earth too.

Sustainable sourcing

We travel the globe to identify and build relationships with supplier partners who share our commitment to sustainable sourcing. Knowing our suppliers and the origins of their crops helps us uphold a supply chain that is both socially responsible and environmentally conscious.

An icon representing showcasing New Chapter's commitment to public welfare.

Welfare of People

Throughout our supply chain, from Vermont to India, it is our intention to engage partners whose workers are treated with respect and provided with working conditions that are safe, healthy, and balanced.

Climate-friendly farming

We are part of a growing agricultural movement called regenerative agriculture. Replacing industrial practices with regenerative ones can reboot plants’ natural cycle of removing carbon from the air by sequestering it in the ground. Along with following organic standards, soil regeneration practices include rotating crops, composting, using cover crops, and avoiding deep tilling. These techniques create healthy, carbon-rich soil that is full of organic matter and holds water like a sponge.

Recycling icon indicating New Chapter's commitment to waste and carbon footprint reduction, as well as energy recovery.

Waste reduction

We compost, recycle, or reuse more than 80% of the waste we produce – everything from lunch leftovers and office paper to pallets and shrink-wrap. And now New Chapter is certified Zero Waste to Landfill, which reduces our carbon footprint and uses energy recovery to convert our waste into clean energy.

It’s in our nature to give back.

As environmental stewards focused on human health, we work to increase accessibility to organic food, farming, and traditional herbal medicine. And as a Certified B Corp, we endeavor to use our business resources to help solve social and environmental problems—in communities around the world where our ingredients come from as well as locally right here in Vermont.

Brattleboro, Vermont

Brattleboro has been home to New Chapter since 1986—we love our town's progressive flair. The area supports a lively, conscientious community with vibrant non-profit initiatives in the arts, local governance, and community service. We proudly employ more than 150 area residents and support these local initiatives.

Kindle Farm

This independent school was created as an alternative educational approach for boys who need something other than what a traditional classroom structure can offer. It allows them to discover and practice new ways to communicate, problem-solve, and learn more effectively.

Vermont Foodbank

This organization works tirelessly to gather and share quality food and to nurture partnerships so that no one in our state goes hungry. We whole-heartedly agree with Vermont Foodbank CEO John Sayles that Hunger in our community is unacceptable. Together we can do something about that—when we all work in partnership, we can reach those in need.

New Chapter’s mission

In 2005, New Chapter created Semillas Sagradas (Sacred Seeds), a global initiative to save endangered plants and healing knowledge. It began in Costa Rica as a single sanctuary for medicinal plants that were vulnerable to the loss of habitat, inappropriate harvesting, or climate change. We worked with indigenous communities, a leading Costa Rican ethnobotanist, and passionate student interns to maintain this unique sanctuary.

Through the protection of these culturally and scientifically significant plant species, we promote awareness of critical plant conservation, preserve biodiversity, and reconnect indigenous communities to their healing heritage. Sacred Seeds is now managed by United Plant Savers and supports sanctuary gardens across the United States and around the world.

Seeds of Resilience

Today Sacred Seeds is proud to partner with the Women's Earth Alliance in an exciting new project to support women and local agriculture. The joint project, Seeds of Resilience, supports a women's seed trading collective in Karnataka, India. (Karnataka is also where we source several essential New Chapter ingredients, including Turmeric and Ginger.)

Certified B Corp

At New Chapter, we delight in a culture of warmth, enthusiasm, and respect. That’s why we express our concern for the planet not only through our sourcing and formulation principles, but also with every action we take as a company. From energy efficiency, to waste reduction and shipping recycling, New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit, but people and Earth, too.