Our Difference Our Difference

Our Guiding Principles

In every product we make, and in every action we take, we will always be led by these guiding principles, set by our co-founders, Paul and Barbi Schulick:

  1. To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
  2. To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
  3. To nurture and sustain Mother Earth, the source of natural healing.
  4. To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter family.

Committed to Sustainability

Our concern for the planet is expressed through our every act of business, whether big or small. Sustainability begins with intention - and from the start, our intention has been to produce the most conscious product possible.

Discover the New Chapter Difference

Here’s the Proof

B Corp Certified

New Chapter is a certified B Corp. B Corps aim to inspire all businesses to compete to be not only the best in the world, but to be the best for the world. From sustainability to sourcing to philanthropy – and much more – you’ll love how we do things.

Find out more about our B Corp Certification.

Nourishment from Earth

Organic turmeric from the fields of India, wild-caught salmon from the protected waters of Alaska, red marine algae from Iceland’s pristine coastline – we go to the ends of earth to source the very best ingredients for our vitamins and supplements.

Committed to Organic and Non-GMO Ingredients

We’re committed to ingredients you can trust – like organic fruits, vegetables, herbs and grains — and we’re committed to avoiding GMOs (genetically modified organisms) whenever possible.

Certified Kosher

New Chapter whole-food cultured multivitamins and LifeShield™ mushrooms are certified by Union of Orthodox Jewish Congregations of America.

Gentle to Take

Our whole-food cultured vitamins are gentle enough to take anytime, even on an empty stomach.

Cultured with Whole-Food and Beneficial Probiotics

All of our multivitamins are cultured with whole foods and beneficial probiotics. This unique “fermentation” process biotransforms vitamins, minerals and nutrients into probiotic, whole-food cultured nourishment.

100% Wild-Caught Fish Oil

Wholemega naturally pure, 100% wild-caught salmon oil is sustainably sourced from pristine Alaskan waters.

Verified Mushrooms

To match, verify and guarantee each and every mushroom strain in our LifeShield™ mushroom supplements, we use state-of-the-science technologies, including identification through mushroom DNA testing.