Ocean-Friendly Fish Oil

Choose the fish oil with heart. Good for you, good for the ocean.


Naturally pure, not high-heat purified.

From 100% wild-caught Alaskan Salmon, our pure Fish Oil supplements deliver the 17 whole Omegas, antioxidants and Vitamin D3 that make salmon famous. Compare with the dull, yellow hue of high-heat processed fish oils, where these beneficial compounds are broken apart, isolated, and even removed through heavy distillation and bleaching. It’s a difference you can actually see: our extra-virgin fish oil’s rich amber color is from Astaxanthin, an antioxidant naturally found in Wild Alaskan Salmon.


Sustainably fished, period.

Where does your fish oil come from? The truth is, some commonly used fishing methods are destroying ocean habitats. For New Chapter’s fish oil supplements, we ONLY use sustainably caught Wild Alaskan Salmon: no krill, no wasted catch, no farmed fish, no GMOs.

We know our source.

We travel to the pristine Alaskan waters—among the world’s purest—to find what we consider the world’s best fish. Sustainable salmon fishing is state law in Alaska, ensuring fish are managed and harvested in an environmentally responsible manner that helps protect our oceans. Each salmon run is continuously monitored to ensure healthy stocks of returning wild salmon. If the numbers of returning fish do not meet pre-set quotas, the annual catch is suspended. It’s your guarantee of a wildly pure, whole-food, sustainably sourced fish oil.

fish farmers map

Featured Fish Oil Products