regenerative agriculture

Regenerative Agriculture—Beyond Organic

New Chapter is committed to crafting whole-food and herbal supplements that help benefit human health, and to supporting climate-friendly organic farming practices that help heal the world. We believe Regenerative Agriculture is the world’s best available farming strategy for responding to the looming food, water, and climate crisis.

Regenerative practices are remarkable as they have the power to heal the soil, repair global food security, and even reverse climate change. Regenerative takes the earth-friendly methods of organic farming a step further. Regenerative Agriculture is about reconnecting systems by managing land with holistic, forward-thinking methods.

increasing organic matter increasing organic matter

Thriving soil life supports plant growth without the need for chemical inputs.

building topsoil building topsoil

No-till and low-till methods allow healthy roots and biomass to accumulate and hold water like a sponge.

enhancing biodiversity enhancing biodiversity

Soil health can be boosted by planting more than one crop above ground and by restoring healthy microbes and other organisms below ground.

trapping carbon trapping carbon

Regenerative techniques aim to KEEP the carbon in the land, which has the power to lower CO2 in the atmosphere and reverse climate change.

Plant and soil Plant and soil

New Chapter’s Regenerative Promise

The time for Regenerative Agriculture is now! The earth is on the brink of irreversible damage to its soil and its atmosphere. In our lifetimes, right now, we’re seeing the negative effects of climate change and soil depletion. Experts estimate we have about 60 years of topsoil left at the current rates.

Regenerative Agriculture systems allow us to rebuild what’s most important—how we nourish people and planet.

By 2025 we are actively working to:

Taking Action

Transitioning key herbal ingredients to be regeneratively farmed.

Working with our farmers and suppliers to incorporate regenerative farming practices, including sharing current best practices, connecting them with technical resources, and highlighting the business advantages of going regenerative.

Helping set the standard for regenerative farming principles that will create and maintain healthy soils that absorb and store carbon.


We’ll raise awareness with New Chapter consumers and retailers about the importance of the Regenerative Agriculture movement and providing educational resources.


We’ll continue to financially support independent research that makes scaling Regenerative Agriculture possible.

Join the front lines of positive change

We’re committed to using ingredients you can trust—like whole fruits, vegetables, herbs, and mushrooms. We source sustainably whenever possible, nourishing body and soul with the healing intelligence of pure whole foods and herbs. We’re also leading advocates of the non-GMO movement, with all of our multivitamins and many other supplements Non-GMO Project Verified.

“Today you have to eat as much as 26 apples to get the same amount of nutrition that you got 50 years ago.” Jeff Moyer, Rodale Institute CEO, digs into how soil health equals human health
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