Understanding sources of calcium

Is your calcium from plants or limestone?

Did you know that typical calcium supplements are derived from limestone rock? Their simple, rock-based calcium has a flat, basic architecture. Being just calcium, this source also lacks many other bone-supportive nutrients. Bone Strength Take Care™ is different. Plant-sourced and porous, our Calcium is part of an intricate matrix of many minerals that are organized in a natural honeycomb structure. It delivers whole-food Calcium, Magnesium and multiple other trace minerals that support bones.*

You can actually see the difference under a microscope!

The Calcium Difference: Microscopic views of a plant and a rock

Sustainably Harvested Sea Plants

New Chapter® goes to great lengths to source Earth’s pure and perfect ingredients for bone health support.* The Calcium complex in Bone Strength Take Care is derived from a specific plant form called Red Marine Algae (Lithothamnion), which is sustainably harvested from pristine shores along the Icelandic coastline. Much like organic vegetables, this sea plant is allowed to mature naturally and then is gently processed to ensure its nutritional value. We’re proud to say that Bone Strength Take Care is Non-GMO Project Verified.