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Support your bone strength with plant Calcium while reducing the risk of osteoporosis.

Bone Strength Take Care delivers bone-strengthening Calcium from a whole-food plant source—Red Marine Algae (Lithothamnion)—to reduce the risk of osteoporosis. Because your body needs more than calcium alone, Bone Strength Take Care delivers an exclusive blend of Vitamins K2 and D3 to help your body absorb Calcium properly.*


Give your calcium a guide.

Vitamin K2 guides Calcium to bones: Calcium alone is not enough. Bone Strength Take Care includes a long-lasting form of Vitamin K2 that helps send Calcium to your bones, right where you need it.*

Vitamin D3 supports Calcium absorption: Fermented Vitamin D3 helps the body absorb Calcium effectively to support bone density and normal bone creation.* Supports heart health, too!

New Chapter Calcium is sustainably harvested: Unlike calcium supplements sourced from limestone rock, Bone Strength Take Care is plant calcium from Red Marine Algae, sustainably harvested from the coast of Iceland.

Quick Q&A

Why take calcium?

Calcium is critical for bone & joint health, and also aids in normal muscle and nerve function, blood clotting, cellular health, and the release of certain hormones. Calcium is even required for a normal heartbeat.

If blood calcium levels are low due to dietary intake, calcium is taken from our bones and used by the body—which can affect bone strength. Replacing lost calcium on a daily basis is essential to maintaining normal calcium levels in bones. Bone Strength Take Care actually provides 3-in-1 benefits.

When should I take calcium supplements?

Loss of bone density typically starts after age 30—for both men and women—and can lead to a condition called osteoporosis—characterized by thin, weak bones prone to fracture. You can start taking care of your bone strength at any age.

To keep your bones strong over the years:

  • Stay active with weight-bearing exercises, shown to help prevent osteoporosis.
  • Eat well as your regular diet provides some of the recommended calcium for adults.
  • Supplement with care. The right plant calcium supplement complements the calcium you get from food—without over delivering. Calcium is important, but excess doses are not recommended.

How can calcium be sustainable?

New Chapter sources Red Marine Algae (Lithothamnion) that grows wild along the coast of Iceland. It is allowed to mature naturally, then sustainably harvested from its marine habitat. Young, living plants are left untouched to preserve the coastal ecosystem. No limestone, no pesticides, and no animal bone. Just pure, plant ingredients that deliver bone-strengthening calcium your body can recognize as food.

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